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Why The Unabomber’s Ideas Continue To Resonate Across The Political Spectrum: From Musk To Mangione

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Carlos, a 27-year-old from Spain, like most of his generation, often resorts to scrolling through various social networks when he gets bored. YouTube, TikTok, Instagram, X… Before long, a post he has already seen appears. It’s a screenshot from an app with the message: “Respond to more fans with your own AI. Create an AI to answer questions, share links, and connect with your fans without having to accept message requests.” In the background, there is an image of a bearded, scruffy, and stern-looking man. Carlos shares the post with several ideologically opposed acquaintances, who laugh or comment that he is right. That man is Theodore “Ted” J. Kaczynski, the American terrorist widely known as the “Unabomber.”

Of all the corners of social media and its various fads, few are more extravagant than the posts about Kaczynski. Photos and videos with catchy, pounding music show his ramshackle shelter, his homemade bombs, passages from his manifesto, his police record, and his identikit. There are profiles that encourage people to take the “Ted-pill,” a reference to The Matrix, in which the protagonist Neo escapes from his mental-dream prison after ingesting a red pill. In this case, the pill symbolizes rejecting the industrial world and its consequences. As Baudelaire wrote, man advances through forest-groves of symbols, strange and solemn, who follow him with their familiar glances.

A Harvard graduate at a young age, Kaczynski completed his PhD in mathematics at the University of Michigan. His thesis was so complex that only 10 or 12 people in the United States are said to understand it. Later, he became an adjunct professor at Berkeley but resigned after just two years to isolate himself in a cabin with no running water, gas, or electricity — just 13 square meters in the woods of Montana, in the style of Henry David Thoreau or Ralph Waldo Emerson.

From there, he targeted academics and businessmen, and indiscriminately attacked civilians with homemade explosives between 1978 and 1995. He killed three people and wounded 23 others in an effort to hasten the collapse of industrial society. His mail bombs made opening the mail a source of nervousness for many Americans. In 1995, he proposed to abandon violence if a national newspaper would publish a manifesto — more than 25,000 words long — outlining how the social and industrial foundations of the economic system had led to an era of suffering and environmental destruction.

The Attorney General pushed for it, and The New York Times and The Washington Post published it. Ted’s big mistake was flying too close to the sun. His brother, David, recognized his ideas and literary style and alerted the authorities, who, after a linguistic analysis, confirmed his identity. Throughout its campaign to find the Unabomber, the FBI spent over $50 million (its total budget that year was $2.24 billion) and was only able to arrest him thanks to letters provided by his brother. The devil is in the details.

Kaczynski faced a trial in which he was denied the right to represent himself, despite facing the death penalty. He pleaded guilty to the charges, and his sentence was commuted to four life terms. David received a million dollars as a reward — his thirty pieces of silver.

In 1998, Kaczynski was imprisoned in the maximum-security ADX Florence in Colorado, trading his 13-square-meter cabin for a seven-square-meter cell. He shared the prison with founding members of Al-Qaeda, the masterminds of 9/11, Soviet spies, and Joaquín “El Chapo” Guzmán, among others — the best of each house of villains. In 2021, he was transferred to a prison medical facility, where on June 10, 2023, he killed himself.

Since his death, his reputation has been on the rise, bolstered by several series and films about his life aired by giants like Netflix and Discovery Channel. His manifesto Industrial Society and Its Future — freely available and in the public domain — remains one of the best-selling books on Amazon in the radical thought category. The FBI even moved his cabin to its headquarters in the summer of 2020 after it became a pilgrimage site. In June of this past year, Maxim Loskutoff’s book Old King, about Kaczynski, was selected as one of the best books of the year by Publisher’s Weekly.

If the German philosopher Max Müller was right when he argued that, both in modern times and in Homer’s era, we live in the shadow of myths — we just don’t recognize them — Ted Kaczynski can be considered one of these myths. Initially influential among many in radical environmental movements for his technophobic views, Kaczynski’s vehement criticism of “leftism” has recently gained traction within far-right circles.

The Norwegian terrorist Anders Breivik, who killed 77 people and injured over 300, plagiarized large portions of Kaczynski’s manifesto. In 2018, the Greek neo-Nazi party Golden Dawn translated his work. A now-deleted audiobook was created by Augustus Invictus, a notorious American white supremacist. Elon Musk tweeted that Kaczynski “might not be wrong,” and the controversial U.S. commentator Tucker Carlson remarked, “bad person, but a smart analysis.” Luigi Mangione, the alleged killer of UnitedHealthcare CEO Brian Thompson on December 4, posted a review on Goodreads of Kaczynski’s manifesto which stated: “‘Violence never solved anything’ is a phrase uttered by cowards and predators.”

The figure of the extremist has been mythologized by a disturbingly diverse range of political profiles: anarcho-primitivists, eco-fascists, orthodox Marxists, conservatives… Each, with their own inconsistencies, selectively embraces and idealizes the figure and ideas of Kaczynski. Like the profiles on social media networks, they romanticize a return to a pre-industrial way of life, driven by a dystopian diagnosis of the present and its future. Paradoxically, they use digital media with millions of followers to spread an anti-technological political philosophy.

Carlos, the young Spaniard, will continue to wander through social networks and will come across another post about Kaczynski, this time about advertising in the sky. And this time, he will be the one to claim that Kaczynski was right. In Baudelaire’s forest, symbols both welcome and shelter, but they also entangle. One must stay alert, even if it’s a forest in Montana.

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‘I’m Still Here’: The Brazilian Film Sensation That Made History At The Golden Globes

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Fernanda Torres
Brazilian actress Fernanda Torres, star of ‘I’m Still Here’, at the Golden Globe Awards.Mario Anzuoni (REUTERS)

The only actress among the Golden Globe nominees for Best Actress in a Drama Film who could easily walk unnoticed through the streets of Los Angeles — or half the world — took home the award last Sunday. Brazilian actress Fernanda Torres, 59, star of Ainda Estou Aqui (I’m Still Here), won the honor for her role in the true story of a woman whose husband disappeared during the military dictatorship in the early 1970s. She triumphed over a powerhouse lineup of nominees: Kate Winslet, Nicole Kidman, Angelina Jolie, Tilda Swinton, and Pamela Anderson.

Brazil celebrated this historic win: it’s first ever victory in the category. The film has become a cultural phenomenon in the country: drawing three million viewers in just two months. I’m Still Here delves into a past trauma that resonates powerfully in the present — its release coincides with the second anniversary of the January 6 attack on Brasília’s seat of power and the ongoing investigation into former president Jair Bolsonaro, an ex-general nostalgic for the dictatorship era, for orchestrating the attempted coup.

I’m Still Here, directed by acclaimed filmmaker Walter Salles, premiered at the Venice Film Festival in 2024, coinciding with the 60th anniversary of the military coup carried out under the banner of anti-communism. For Brazilians who endured the presidencies of military generals (1964–1985), the film is a way to revisit a collective trauma. For younger generations, it serves as an invitation to confront the “years of lead,” a period Bolsonaro has frequently downplayed. After a December screening in a São Paulo cinema, the audience erupted into applause. A group of young women, none of whom were alive in 1971 when the story begins, chanted, “Ditadura, nunca mais!” (“Dictatorship, never again!”).

The film begins in 1971, portraying the life of lawyer Eunice Paiva (played by Fernanda Torres) and her husband, Deputy Rubens Paiva (Selton Mello), who had been removed from office by the military. They lead a seemingly idyllic life with their five children in a beautiful beachfront home in Rio de Janeiro, as though the dictatorship were a distant reality. Eunice remains unaware of her husband’s clandestine political activities until their lives are violently upended. One day, plainclothes officers invade their peaceful routine of beach outings, social gatherings, and family joys to arrest the couple and one of their daughters.

Based on the eponymous book by Marcelo Rubens Paiva, one of the couple’s children, the film is told through the perspective of Eunice. Rubens Paiva began writing it when he realized that both his mother, suffering from Alzheimer’s, and Brazil were beginning to lose their memory.

A scene from the movie 'I'm Still Here.'
A scene from the movie ‘I’m Still Here.’

Shot in a vintage style, the film evokes the look and feel of Super 8 footage from its era. It intertwines the lawyer’s struggle to find her husband with her efforts to support her family, culminating in her transformation into a fierce advocate for the rights of the people who were disappeared during the dictatorship and of Indigenous people. Variety described the film as a “profoundly moving sense-memory portrait of a family — and a nation — ruptured.”

Torres won the Golden Globe for her performance, a success that came partly by chance — she took on the role of Eunice after another actress withdrew. In her acceptance speech, she dedicated the award to her mother, Fernanda Montenegro, the 95-year-old grande dame of Brazilian acting. Montenegro herself nearly won the same award 25 years ago for her performance in Central Station, also directed by Walter Salles. That film ultimately missed out on the award.

For Brazilians and for the Torres-Montenegro family, the award for I’m Still Here and Torres are particularly sweet. The revered Fernanda Montenegro portrays the elderly Eunice in a brief but powerful role, acting solely with her eyes. After her daughter’s win, Montenegro reflected on the challenges artists from below the equator face in gaining international recognition in the Global North.

Political, but restrained

By coincidence, Torres’ Golden Globe win came on the anniversary of the assault on the U.S. Capitol and just two days after the anniversary of the attack on Brasília. Brazilian President Luiz Inácio Lula da Silva skillfully used the film as a centerpiece of the event commemorating the January 8, 2023, assault. “We are still here,” the leftist president declared with pride, championing democracy, dialogue with dissenters, and punishment for the guilty.

While the film’s subject matter is undeniably political, it maintains a restrained tone. As the editorialist of O Globo — the newspaper arm of the film’s co-producer, Globo Group — put it, the film is “a story told in a non-pamphletary manner that moves and teaches.”

Rubens Paiva has said that the 2014 Truth Commission was crucial to reconstructing the darkest chapter of his family’s history.

Country of dynasties

A reflection of the extent to which Brazil remains a nation of dynasties is found in the duo of Fernanda Torres and Fernanda Montenegro. Torres has built a career that shines on its own merits, earning professional recognition without being overshadowed by the exceptional talent of her mother, Montenegro.

Less often discussed, however, is the background of director Walter Salles. A celebrated and multi-awarded filmmaker, known for works such as Diarios de Motocicleta (The Motorcycle Diaries, 2004) and Terra Estrangeira (Foreign Land, 1995), Salles comes from one of Brazil’s wealthiest families. His inherited fortune has placed him among the richest filmmakers in the world, with family businesses spanning banking and mining. One of his brothers, João Moreira Salles, founded Piauí, often likened to Brazil’s New Yorker, while another brother, Pedro, serves as president of Itaú Bank.

Though Brazil is vast and densely populated, it is perhaps unsurprising that Salles has known the Paiva family his entire life. Yet the interconnections of people’s paths remain striking. Former president Jair Bolsonaro grew up in Eldorado, São Paulo — a city where the Paiva family owned a farm and substantial land, and where Rubens Paiva’s father once served as mayor.

According to Retrato Narrado, an audio profile of Bolsonaro (available in Spanish), as a teenager Bolsonaro harbored deep resentment and obsession toward the Paiva family. His decision to join the army was influenced by witnessing a dramatic operation in Eldorado to capture one of the era’s most wanted guerrilla fighters.

Although Brazil’s 2014 Truth Commission identified those responsible for the murder of Rubens Paiva, justice was never fully served. Five military officers were charged, but the cases remained unresolved. Three of the accused have since died, yet the remaining two, along with the families of the deceased, continue to receive military pensions. According to ICL Notícias via the Transparency Portal, these pensions amount to a total cost of around $22,500 per month to the Brazilian state — a revelation brought to light following the success of I’m Still Here.

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Ants’ Collective Intelligence Exceeds That Of Humans

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There are only two animals capable of transporting an object so large that it can only be moved by cooperating: humans and ants. And not every species in the Formicidae family is capable of such a feat. Just 1% are able to work in teams to move a T-shaped object through two narrow doorways placed close together. The experiment is a standard of computer science and artificial intelligence, but a group of entomologists utilized it to compare the cognitive abilities of insects and people, both individually and in teams. Under equal conditions, ants perform better than us in collective intelligence.

The longhorn crazy ant (Paratrechina longicornis) is among the 1% of the Formicidae species who can use their strength and body to solve this kind of puzzle. They get their name from their erratic, seemingly insane movements — they rarely traverse in straight lines. But from those wild moves emerges a collective intelligence. As they do on an individual level, when in groups, the ants will sense, integrate and respond to their environment. Ofer Feinerman’s lab at the Weizmann Institute of Science in Israel has studied them for years. Recently, its researchers designed a challenging experiment for the bugs in which they had to get a piece of wood in the shape of a “T” out of a room, through a small door which led to a second, narrower room leading to an even smaller door, finally ending up in a third room in the direction of their nest. To see who could accomplish the task more quickly between insects and humans, the team made five T’s of varying sizes and constructed a human-sized version of the same door-room sequence. They conducted a series of tests with single ants and people (using smaller T’s), then groups of six to nine, then large teams of up to 25 people and 80 ants.

Their results, which were published in the Proceedings of the National Academy of Sciences journal, demonstrate how the collective intelligence of ants takes hold, but also, how humans have trouble making decisions when they are in large groups. It’s obvious that involving more individuals allows a group to carry more weighty T’s. But the project also shows how the sum of individuals’ intelligence is not equal to that of the collective. The insects that tried to get out the small T’s failed many more times than when several got together, and large groups had even higher rates of success, thanks to a kind of emergent memory.

“An ant that carries a load on its own doesn’t remember the way it moved for very long: it changes constantly, especially if it hits a wall,” Feinerman, the study’s lead author, says in an email. “The group of ants can remember the direction in which they were headed for a few seconds ago and persist in walking in that direction, even if an edge of the load they are carrying hits a wall,” adds the entomologist. This fits into what they call emergent intelligence, “a memory that the group of ants has, but the individual ant does not.” The crazy ants’ ability may have an evolutionary basis. “This is a species of ants that tend to give up at the slightest conflict. In this context, this means that, if a neighboring colony of another species also arrives looking for food, they will chase the crazy ants away,” Feinerman explains. The only chance the crazy ants have of getting food is to cooperate to get it to their nest as quickly as possible. “Therefore, they become amazing problem-solvers when it comes to transporting large loads in complex environments,” says the Israeli scientist.

The comparison between these special ants and humans led to various results. On an individual level, ant versus human, man always bested the bug. In groups, both small and large, the homo sapiens were more efficient than the ants at moving the T. But there was one variation of the experiment in which ants beat humans: during the large group test in which they were not permitted to speak or make gestures. To make sure they followed directions, researchers made subjects wear masks and very dark sunglasses in an attempt to equalize the communication capacity of the two species. The edges of the T carried by humans were equipped with force sensors in order to measure the intensity and direction of the participants’ movements. This was the only way they had to communicate their intentions. The result was that, in the majority of the groups’ attempts, the ants were more efficient.

“People in a non-communicative group (i.e., with a communication scheme similar to that of ants) start to behave a bit more like them and, in so doing, their performance levels decrease,” says Feinerman. The experiment has led to a better understanding of the cognitive abilities of the crazy ants as a group, but also those of humans. “An individual person and an individual ant are, of course, very different. The person transforms the maze in his mind into a graph, which is an extreme dimensional reduction. Instead of exploring the whole complex maze, only a handful of nodes are explored,” says the entomologist. He adds, “To solve the puzzle, people need to try to figure out which node is connected to which other nodes and slowly discover the links between unconnected nodes until they find their way through the maze.”

When people discover a link between nodes, they use long-term memory to remember that action and not repeat it later. A single ant is very different. Unable to reproduce the puzzle in its brain, it lifts the load and tries to move it in all directions. Feinerman recalls that in this, they surpass most other species, which will commonly pick up the T and pull it toward the nest using the straightest and shortest path, even if the object cannot fit, without ever trying anything different. But when many ants get together, “they acquire some human-like characteristics,” says the entomologist.

In their conclusions, the authors share two primary findings. “Our results exemplify how simple minds can easily take advantage of scalability, while more complex minds need ample communication to cooperate efficiently.”

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Nicholas Thompson: ‘My View On Journalism Is That You Shouldn’t Create Content To Please The Algorithms’

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Every day after work, Nicholas Thompson runs off. Literally.

When he’s done for the day, Thompson — CEO of the influential magazine The Atlantic — puts on his exercise clothes and runs the five miles that separate the editorial office from his home in Brooklyn. That’s where he lives with his wife — New School professor and dance history expert Danielle Goldman — and their three teenage children.

In the morning, he does the same thing. He jogs across the Brooklyn, Williamsburg, or Manhattan bridge — depending on what he feels like — and, while “dodging delivery trucks or jumping over boxes of mushrooms on Canal Street,” he continues to the office through the streets of the city he wakes up to. He showers, puts on one of the suits that — fresh from the dry cleaners — hangs behind his desk and gets to work.

On the stifling summer day when he received EL PAÍS, he had skipped his routine. That morning, he had to attend a photo shoot instead. The interview — which took place in a spacious office at the magazine’s New York headquarters, in the heart of Soho — was recently completed by email, when Thompson answered questions about the consequences for the United States (and for The Atlantic) that will follow Donald Trump’s return to the White House.

A graduate in Earth Sciences, Politics and Economics, Thompson, 49, has been a folk guitarist, an employee at a computer company, a freelance reporter in Africa and the founder of a couple of websites. He was also the editor of a DC-based publication, The New Yorker website — whose digital readership he helped multiply — and Wired, which he ended up directing before making the jump to the other side and becoming one of the most successful media executives in the United States. In just three years, he has managed to bolster the business of The Atlantic — a publication founded in 1857 that has recently seen its influence on the American political scene grow. In April 2024, it returned to profitability after surpassing one million subscriptions. Then, six months later, the company announced something unprecedented in this era of the decline of paper: for the first time in two decades, starting in January 2025, it will start publishing 12 print issues a year, instead of the current 10.

Nicholas Thompson
Nicholas Thompson poses on a street in Manhattan.Vincent Tullo

Thompson also has a newsletter on LinkedIn — his “favorite” social media network — with almost 475,000 subscribers. He recommends readings, mainly related to technology. Additionally, he’s the author of an essential book on the Cold War — The Hawk and the Dove (2009) — about the relationship between his grandfather, Paul Nitze (the anti-Soviet hawk of the title) and the diplomat George Kennan (the dove), who was the father of the doctrine of containment, so as to prevent the advance of communism.

In all these years, Thompson has never stopped running. An accomplished marathoner, in 2021, he set the American record in the 50k for the 45-49 age group. He still holds it. As if that weren’t enough, in his spare time — that is, “between six and seven in the morning, on weekends and sometimes at night” — he’s working on a book about the loneliness of the long-distance runner, which he hopes to publish in 2026.

Question. Do you ever think — after a particularly hard day — “Why not, maybe I’ll take an Uber back home today?”

Answer. Never. Something like [today’s photoshoot] has to happen, or maybe I have an event [to get me to skip my run]. I started running to work about 20 years ago, in my early days at Wired. Condé Nast’s offices were in Times Square, about eight miles from my home. I figured that, if I ran, it would take me just a little longer than if I took the subway. Back then, I would bicycle one way, because it was too much to run both ways. But now that I live closer [to my office], it’s more reasonable: eight to 10 miles, round trip. That’s about how much I like to run per day.

Q. Does running also help you exercise your mind?

A. Running is like meditation. A space for tranquility and reflection. When you have three children and certain work obligations, it’s not easy [to find that space]. When you compete or train, you concentrate on your body and mind for two, three hours. Sometimes up to five or six. The process of maintaining attention during a long and intense work meeting isn’t exactly the same, but it’s similar. Also, running teaches you that, with training, you improve. If you apply that idea to your job, it undoubtedly helps. It’s also allowed me to develop confidence and become aware of myself. The good thing about this sport is that you are your only rival. Success comes from setting a goal and achieving it.

Q. You grew up in Boston, with its famous marathon. And you began running during the years in which great runners like Carl Lewis and Ben Johnson emerged. Did these factors spark your passion?

A. I started running at the age of five, with my father. It must have been at that age, because when I was six, he moved to Washington after divorcing my mother. Then, I stopped. I took it up again in high school, when I realized I wasn’t bad at it. When I was in college, at Stanford, I dropped out again; I wasn’t up to par with the team. Then, I took it up again.

More than Boston, the real deal was that — like so many other people who put on running shoes — I was kicked off the basketball team. I took refuge in that other sport. Both of my grandfathers were also very athletic. My father was a boxing champion. My mother’s father [the hawk, Nitze] was also very athletic, in a different way. We played tennis, skied, fished… I grew up with my mother and my sisters, but I had these different models of masculinity.

Nicholas Thompson
Nicholas Thompson at the Boston Marathon in April.Greg Weintraub

Q. In his book about running, the novelist Haruki Murakami writes that he would like this phrase on his grave: “At least he never walked.” What would you like as an epitaph?

A. That I was a good father.

Q. Murakami is a big jazz fan. Do you have any other hobbies?

A. Playing guitar. In my twenties, I developed a bit of a career as an acoustic folk soloist. I even released a few records. They’re on Spotify [under the name Nick Thompson].

Q. Maybe we should organize a reunion tour…

A. [Laughs] I don’t know if I would manage to find any of my few fans from back then!

Q. Your grandfather was one of the architects of American foreign policy during the Cold War. He was a genuine Washington hawk. What was he like at home?

A. Just wonderful. Generous and kind. He was a great role model, whose best life lesson was: pick something you believe in, do your best to master the subject, work hard to bring your vision to bear, and be a good person to everyone, even if you argue fiercely. That was part of the reason I wrote the book about him and Kennan. They disagreed on almost everything, but they were friends.

Q. Friendly, but aggressive during arguments… is that how you are as a boss?

A. I hope I’m a bit like my grandfather. I may be more inclined to seek consensus. If I have one skill, it’s to identify other people’s strengths and combine them. So, I may be more conciliatory in my leadership style than he was. I also rely on being reasonably warm and friendly.

Q. Do you remember what he thought when he saw the Berlin Wall fall?

A. I think he felt vindicated. His great goal in life was to prevent a nuclear war from breaking out. Many thought that his policies were taking us dangerously close to that.

Q. And did he believe in Francis Fukuyama’s theory that the fall of the Iron Curtain would bring about the end of history?

A. I don’t think so. Kennan foresaw that a Putin would eventually loom on the horizon, that Russia would never align itself with the West. I suspect my grandfather agreed with him.

Q. When did you decide to become a journalist?

A. I remember when I decided I would try to be one. I was 24. I worked for a couple of years at a magazine in Washington. I wrote some good stories, but then I realized I wasn’t bright enough. I wasn’t getting enough exclusives and I wasn’t writing that well. As a reporter, it’s important to have a nose for issues, and I felt I was lacking in that. For example, I was convinced that a book about [disgraced Democratic politician] Eliot Spitzer would be a good idea. I thought he would be president. Obviously, I was wrong. Anyways, I was 30-years-old and about to go to law school. The idea for the book about my grandfather came up and there was an opportunity to work as an editor at Wired. I decided to take both paths.

Q. The magazine you used to run was the unofficial bulletin of Silicon Valley. You know that world intimately. Are you surprised by the direction that technology companies are taking?

A. My view of them hasn’t changed much. I never thought [the leaders of the tech industry] were as good as many people thought. I also don’t think they’re as bad as many people think, either. I studied at Stanford, the university where Google was born. And I always saw Silicon Valley as a mix of people capable of incredible things, with some deplorable behavior.

Q. Could the media have done more to expose what these companies were doing in plain sight?

A. I think [many media outlets] weren’t too critical… and, at the same time, others were too critical. I became editor of Wired in 2017, just as the narrative about Silicon Valley began to change. This was after Trump’s election, with the Cambridge Analytica and Facebook scandal. I thought that all these very smart people — who work at the magazine, who are so passionate about technology — should investigate these companies. One of the problems with the rest of the coverage is that there was too much animosity. It happens today with artificial intelligence. The terrible things about the phenomenon are reported much more than the positive things.

Q. Isn’t the media too dependent on these companies? What will happen when tech firms decide that they no longer need their content?

A. I don’t agree with people who say that the media shouldn’t partner with technology companies. There are good and bad partnerships. There are news companies that, just a few years ago, invested a lot of money when Facebook told them that it would pay for creating videos. They hired people who then had to be fired. The mistake was believing that the money would continue to come indefinitely; they didn’t understand that Facebook is a capitalist company that will invest if it thinks there’s a market opportunity and will stop when there isn’t.

My view on journalism is that you shouldn’t create content to please the algorithms. You shouldn’t assign stories just because you think they’ll do well on Facebook, or you think they’ll do well on Google. You should assign the stories you think are the right stories to assign [to specific reporters].

Q. Was it a big change going from running a magazine to being CEO?

A. Not really. I had worked in things like consumer strategy and subscriptions, product engineering, brand building… but I had never sold advertising. The interesting thing about this position is that I’ve added fewer tasks than I’ve taken away. For example, I didn’t know what was in [the current] issue until I saw it in print. I have no idea what we’re going to publish… we maintain a separation between the editorial and the business side of things that’s quite old-fashioned. That’s why we don’t even work on the same floor.

Nicholas Thompson
Nicholas Thompson.Vincent Tullo

Q. The success of your magazine is almost the only good news within a sector that’s under siege in the United States. How did you achieve this?

A. There’s the strategic plan. [Thompson points to the wall, where there are a handful of colorful sticky notes].

Q. It cannot be so easy…

A. Basically, it consisted of two parts: the first, getting as many subscribers as possible, while trying out different strategies to achieve this. One of the advantages of having spent so much time in Silicon Valley is that you learn a lot about how this works. How many and what kind of stories will someone read? Let’s try charging $79. Then $69. What color should the subscription box be? At what time do we send out the newsletters? We experimented. The most important thing was to figure out how to reinforce the paywall without losing advertising revenue. That’s how we went from losing subscribers, to eventually exceeding a million. And the amount they pay, on average, has increased substantially.

Q. The Atlantic is one of the success stories they study in business schools.

A. We were losing about $20 million a year. And now, we’re making a profit. Let’s see if we can keep it up. Another thing we changed was our advertising: we managed to generate more revenue, at a lower cost. We also cut costs by being smart about new hires; that’s where we saved money. We’re not an NGO, but we’re owned by a very rich person [Laurene Powell Jobs, the widow of Apple founder Steve Jobs] who wants to make the world a better place. But we’re a business and we have to be profitable.

Q. What’s your relationship like with Laurene Powell Jobs?

A. She’s incredibly smart, intuitive and focused. She doesn’t wake up worried about how The Atlantic is doing, because she has other more important and urgent things. But when she has a question or a suggestion, she’s good. And when she shares insight, it’s spot on.

Q. Does she ever get involved in the journalistic side of things?

A. If she ever did, I wouldn’t know, because — as I was just saying — I’m not involved in that.

Q. Can you imagine a future without print editions?

A. No. And even less so now that we don’t know what’s going to happen with AI. But a print edition is something you can control. It’s a very good hedge against over-dependence on technology platforms. Magazines are great and they’re not that expensive to print. The reason I took this job was also because of The Atlantic’s impressive past. It seemed like a worthwhile mission: to help stabilize the business and ensure that this publication — which was founded so long ago by, among others, Ralph Waldo Emerson — continues to exist.

Q. What’s the purpose of this magazine 167 years after Emerson?

A. To provoke debate. To give people ideas that stimulate thought and allow them to discuss and understand what’s happening in the United States and [around] the world. Ideally, to help society become smarter and make better decisions.

Q. What will a second Trump term mean for the media landscape in the United States and how does The Atlantic plan to deal with four more years of him in the White House?

A. The Atlantic has always thrived in times of tension and whenever this country is trying to understand itself. Our newsroom’s coverage in the run-up to the 2024 elections was exceptional. I imagine that, in the next four years, our work will shine and serve to inform the opinion of our fellow citizens.

Q. That ideal of placing journalism at the center of the public discourse… is this compatible with charging for online content?

A. Before the internet, you always had to pay. Then, there was a brief interlude — an anomaly — when you could read everything for free online. Journalists and companies thought they could monetize [content] through digital advertising. But that, by and large, didn’t work. If you ask me if we should have a paywall, I’ll say: absolutely. It may make our stories less circulated, but there’s a business to sustain. And when people subscribe, it creates a more emotional connection. There are many ways to spread our work. For example, by having reporters appear on television, or go on a podcast.

Q. I personally prefer to subscribe, even if I read the articles on the web later on. That way, something reminds me that I’m paying for the magazine. The problem is that the issues pile up like piles of guilt. You look at them and think about everything you don’t have time to read…

A. If they make you feel guilty, throw them away. When I worked at The New Yorker, I always thought that the best product the magazine could offer was someone who would visit subscribers to get rid of back issues!

Q. You mentioned some of the good things about AI earlier. What are they?

A. I’m very optimistic. I think it’ll have a net positive effect. But there are also days when I wake up terrified.

Q. And what keeps you up at night?

A. Most of all, AI’s potential effects on journalism. It may move too fast and catch us off guard. A couple of years from now, we’ll be unable to adapt… technology may be able to create high-quality content on an infinite scale, instantly. That can turn our relationship with reading upside down. The harder we can replicate the journalism we do, the better off we’ll be. Even if The Atlantic doesn’t get the short end of the stick, I think things could get very tough for the industry. Beyond that, AI is an incredible tool right now. It’s only enriched my life.

Q. In what sense?

A. I chat with my AI assistant and brainstorm with it to solve problems. It’s as if I have a friend I can call when I have a question. Someone who has a photographic memory and who also reads 10 books a day.

Q. There are some who criticize media outlets for striking deals with AI companies, like the one you signed with OpenAI. Take David Remnick, who was your boss at The New Yorker.

A. AI can be terrifying for our profession, but that’s exactly why we should do as many smart deals with AI companies as we can. The deal with OpenAI means we’ll have more readers, because we’ll be included in whatever search tool they create. Plus, they pay us, which is good in the short-term. We’ll also be able to influence how their products are developed. That doesn’t mean AI will be good for journalism… but it does mean that signing that deal puts The Atlantic in a better position than if we hadn’t signed a deal.

Let’s use an analogy and think of AI as a rainstorm. The agreement is like a raincoat. It doesn’t mean you won’t get wet. But it’s better to wear it when it eventually rains than not to wear it at all.

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