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Marga Prohens Puts Mallorca On The Map At London’s World Travel Market 2025

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Mallorca made waves in the UK capital this week as Marga Prohens, President of the Balearic Government, presented the islands’ new tourism direction at London’s World Travel Market (WTM) – one of the most prestigious events in global travel.

Speaking before leading British tour operators and international media, Prohens revealed what she called a “sea change” in visitor behaviour from the UK market. She noted that while there had been a slight dip in numbers during the busy summer months, there had been a sharp increase in arrivals during September, October and November – a shift her government wholeheartedly welcomes.

“This is what we want,” said Prohens, explaining that the Balearic Government’s goal is to ease overcrowding during peak season while encouraging travel in the quieter months. The approach is central to Mallorca’s long-term sustainability plan, which aims to balance tourism with quality of life for residents and environmental protection.

A new tourism model for the Balearics

At WTM London, Prohens outlined a future where culture, art and creativity play a starring role in Mallorca’s visitor experience. Moving away from the traditional sun-and-sand narrative, the islands are embracing a more diverse, experience-led tourism model that attracts discerning travellers looking for authenticity and inspiration.

She highlighted the global success of the recent Miró exhibition in London, celebrating the life and legacy of Mallorca-based artist Joan Miró. The event, she said, exemplifies how cultural initiatives can boost the islands’ international profile and create meaningful connections with audiences beyond the Mediterranean.

“This is part of our future plan,” Prohens explained, stressing that Mallorca’s artistic heritage – from Miró’s studio in Cala Major to contemporary art spaces in Palma – forms a vital pillar of the region’s rebranding as a creative and cosmopolitan destination.

Her remarks struck a chord with industry observers, many of whom view the Balearics’ strategy as a timely response to global calls for more sustainable, culture-driven tourism. Expats in Spain and long-time visitors to the island are also likely to welcome this evolution, which prioritises quality over quantity and places the community at the heart of the tourism experience.

British bookings remain strong

Despite the shift in messaging, Mallorca’s appeal in the British market remains strong. Mark Tanzer, President of the Association of British Travel Agents (ABTA), confirmed that early holiday bookings are performing well, reflecting continued confidence in Mallorca as one of Britain’s favourite destinations.

Tanzer was honoured at the fair by Calvià Council, which presented him with an award following the success of ABTA’s annual convention held in Magaluf earlier this year. The event brought hundreds of UK travel professionals to the island and further strengthened business ties between the Balearics and Britain.

Industry experts at WTM agreed that Mallorca’s evolving image – sophisticated, sustainable, and culturally vibrant – aligns perfectly with the changing tastes of modern travellers. As Prohens made clear, the Balearic Islands are not seeking more tourists, but better balance: spreading visits across the calendar, investing in culture, and supporting communities that welcome visitors year-round.

Putting Mallorca on the global map

For Marga Prohens, the trip to London was about more than promotion – it was about positioning Mallorca as a forward-thinking Mediterranean destination. By showcasing the island’s commitment to sustainability and creativity, she reinforced the message that Mallorca’s future lies in innovation, heritage and community-centred tourism.

Her words captured the spirit of a new Balearics – one where art and culture thrive alongside beautiful beaches and world-class hospitality.

As the curtains closed on this year’s World Travel Market, one thing was clear: Mallorca is redefining its place on the global tourism map, not only as a summer escape but as a year-round destination that celebrates culture, nature and local life in equal measure.

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Swinging Sundays At Kukko Events

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Andalusian Swingband trusts the old way of performing jazz. Credit: Kukko

The Andalusian Swing Band (ASB) celebrates its 40th anniversary next year. Over the decades, the orchestra has seen many changes in its lineup, yet its signature style has remained intact – elegant, skillful performances of classic jazz and swing.

Today, the band is made up mainly of top jazz musicians from Málaga. The artistic director and piano virtuoso Diego Suárez leads the ensemble, while guitarist Ricky Vivar brings his distinctive Django Reinhardt–inspired gypsy jazz flavour. Finnish trombonist Heikki Viinamäki is also a regular feature, always ready when ASB takes the stage to enchant its audience.

Joining them on selected dates is Antti Sarpila, Finland’s most internationally acclaimed jazz musician. Having played and studied with some of the world’s greatest jazz wind players, Sarpila brings a powerful, authentic energy to the stage – one that transports the audience straight back to the golden era of Glenn Miller and Count Basie.

ASB & Sarpila will perform at Ravintola Kukko Events on three upcoming Sundays, each night featuring a different theme – from gypsy jazz to big band classics.

The Kukko Events concept is Show & Dinner – enjoy a delicious Sunday meal while soaking in world-class live music.
Doors and kitchen open at 4:30 pm, and showtime is at 6:00 pm. You will find Kukko Events in Los Boliches Fuengirola. (avd. Los Boliches 4)

🎟 Tickets only €10
📧 Reservations: kukko.events@gmail.com

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Stockholm Bus Tragedy: Multiple Dead As Double-Decker Ploughs Into Bus Stop

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Scene of fatal crash in Stockholm. Credit: RR X

A tragic bus crash in Stockholm has claimed several lives and left others seriously injured after a double-decker city bus slammed into a crowded bus stop on Valhallavägen in the Östermalm district.

The incident occurred at approximately 3.23pm local time on Friday November 14, near the KTH Royal Institute of Technology during afternoon rush hour.

Driver arrested, manslaughter probe launched

Swedish police confirmed the bus driver has been arrested and is being held for questioning. Spokesperson Nadya Norton stated a manslaughter investigation has been opened as standard procedure. Authorities expressed that no evidence suggests a deliberate attack, with early reports from Expressen indicating the driver may have suffered a medical episode, though this information remains unconfirmed. The bus was not in service and carried no passengers, meaning all victims were pedestrians waiting at the shelter.

Casualties: At least 3 dead, multiple injured

While police have not released official casualty figures, Expressen reports at least three fatalities. Stockholm rescue services confirmed six total casualties, including two with serious injuries transported to Karolinska University Hospital. Rescue crews worked urgently to free individuals trapped beneath the bus, with images showing a flattened shelter and emergency teams on site.

Eyewitness horror: “It mowed down the entire queue”

A woman told Expressen: “The bus mowed down an entire bus stop queue. People were screaming, trying to help the injured—dead bodies lay on the ground. There must have been more under the bus.”

Another witness told SVT: “Several people ran into my shop crying after the bus hit a pole in front of the shelter.” A nurse described the scene as “unreal—like dolls amid the chaos.”

Emergency response and traffic chaos

A massive emergency operation involving ambulances, fire crews, and police cordoned off the area between the bus stop and a nearby metro station. Valhallavägen remained blocked for hours, severely disrupting rush-hour traffic. Stockholm’s public transport agency SL confirmed the incident but provided no updates on service impacts.

Prime Minister Ulf Kristersson posted on X: “I have received the tragic news that several people have died… perhaps on their way home to family, friends, or a quiet evening at home. My thoughts are with the victims and their loved ones.”

Deputy Prime Minister Ebba Busch wrote on X: “Devastated by the terrible news that people have lost their lives.”

The investigation continues into potential causes—including mechanical failure, driver error, or health issues. More details are expected as authorities release updates.

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New Recycling Points In Fuengirola

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FUENGIROLA is set to shine even brighter thanks to a major investment in street cleaning. The town hall has announced a €375,000 upgrade to its cleaning resources, aimed at keeping public spaces spotless for residents and visitors.

Leading the improvements is a new street sweeper, supported by two light vans and 30 electric hand-carts. Each cart is equipped with separate compartments for different types of waste, making it easier for staff to work efficiently while supporting the town’s eco-friendly initiatives. Costing around €2,400 each, the carts are designed to reduce physical strain on workers while boosting productivity.

Mayor Ana Mula emphasised the importance of clean streets for the community. “Clean streets are key not just for tourists, but for everyone who calls Fuengirola home,” she said, highlighting the council’s ongoing commitment to maintaining a welcoming environment.

New recycling points in busy areas

The upgrades extend beyond new equipment. With €67,956 in support from the Malaga Council, the council has installed 15 new waste‑container “islands” for paper and cardboard in high-traffic areas, including Av. de las Salinas, Plaza González Anaya and Av. Jesús Cautivo. These new recycling points aim to make it easier for residents and visitors to dispose of waste responsibly.

The initiative is part of a wider strategy to improve the town’s cleanliness and environmental sustainability. By combining modern equipment with better waste‑collection infrastructure, Fuengirola is making daily life tidier and more pleasant for everyone.

Council officials say the upgrades will allow cleaning teams to cover more ground efficiently, ensuring streets remain bright and attractive throughout the year. The measures also demonstrate the town’s focus on supporting staff with ergonomic and environmentally friendly tools, reflecting a balance of practical needs and green priorities.

With these enhancements in place, Fuengirola is set to reinforce its reputation as a clean, welcoming coastal town. Residents and visitors can expect safer, more attractive streets and a stronger sense of civic pride.

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