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Palma Aims High: City Unveils Inspiring Bid To Become European Capital Of Culture 2031

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Palma’s drive to position itself as a leading cultural destination took centre stage this week at the World Travel Market (WTM) in London, one of the most influential events in the global tourism calendar.

Coinciding with the opening of the fair, Jaime Martínez Llabrés, the Mayor of Palma, unveiled the city’s official candidacy to become European Capital of Culture in 2031, outlining an ambitious vision that places culture, sustainability, and innovation at the heart of Palma’s future.

Speaking at the Balearic Islands stand, Mayor Martínez Llabrés introduced the Palma European Capital of Culture 2031 project to a packed audience of travel professionals and international media. The presentation was supported by a strong institutional delegation including Marga Prohens, President of the Balearic Government; Llorenç Galmés, President of the Council of Mallorca; Jaume Bauzà, Minister of Tourism, Culture and Sports; and Marcial Rodríguez, the Island Councillor for Tourism.

Representing the City Council were Javier Bonet, First Deputy Mayor and Councillor for Tourism and Culture; Fernando Gómez de la Cuesta, General Coordinator for Culture and Tourism; and Pedro Homar, Director of the Palma Tourism 365 Foundation.

During his speech, Martínez Llabrés presented the core message of Palma’s bid: that culture can transform tourism, regenerate the territory, and redefine the future of the Mediterranean. He described the city’s vision as one that “unites culture, sustainability, and innovation to build a more humane and conscious model – one deeply connected to the environment.”

Culture, sustainability and innovation at the heart of Palma 2031

The mayor highlighted that Palma’s candidacy reflects the preferences of a new generation of travellers who prioritise authentic, cultural and sustainable experiences. “Today’s visitors want more than beaches,” he explained. “They seek connection – through heritage, art, sport, and gastronomy.”

Emphasising Palma’s readiness to lead a new era of cultural tourism, Martínez Llabrés pointed to the city’s vibrant creative calendar and high-quality infrastructure. The year 2025, he noted, had been marked by the acclaimed Paysage Miró exhibition, which featured more than 100 works across four major venues. The city has also hosted international artists such as Pedro Cabrita Reis, Jaume Plensa, and Peter Halley, alongside popular cultural events like Nit de l’Art (Night of Art), which he described as a symbol of “Palma’s creative energy.”

But the bid is not only about exhibitions. The mayor detailed a series of transformative urban projects already underway to strengthen the connection between culture and community life. Among these is the renovation of Plaça Major, designed as an “urban amphitheatre” that integrates culture, mobility, and civic space. Another key initiative, the Palma Culture & Innovation Bay Plan, will redevelop the Nou Llevant district and seafront into a hub for creativity, sustainability, and the blue economy.

Equally significant is the Bosc Metropolità, a large-scale green corridor linking Son Quint, Bellver Forest, the botanical gardens and other public spaces. This project, Martínez Llabrés said, symbolises “Palma’s commitment to a more sustainable and ecological future.”

A collective bid with island-wide support

Mayor Martínez Llabrés was clear that the 2031 bid is not just a city initiative, but a collective movement uniting institutions, businesses, cultural associations and residents across Mallorca. “Palma 2031 is a shared project that brings together every sector of society,” he said, adding that the proposal enjoys broad support from Balearic institutions, the business community, and local cultural networks.

He emphasised that the city’s goal is to drive a positive transformation in tourism, one that appeals to visitors who value culture, gastronomy, heritage, and sports – experiences that enrich both travellers and residents alike.

To achieve this, the mayor called for continued public investment in infrastructure and facilities to enhance the city’s appeal. He also reaffirmed Palma’s commitment to improving destination quality through initiatives such as the ban on tourist rentals, restrictions on party boats, and the conversion of illegal residential accommodations.

“These measures are essential to protect the city’s identity and ensure a balance between tourism and local life,” he stated.

As the Balearic capital strengthens its reputation as a cosmopolitan and creative hub, the bid for European Capital of Culture 2031 represents a milestone in Palma’s evolution. With support from across the islands and a clear focus on sustainable, experience-driven tourism, the city aims to redefine what it means to be a Mediterranean destination in the 21st century.

For British expats and frequent visitors, Palma’s bid underscores the island’s growing appeal as more than just a beach escape – a city where art, heritage and innovation come together to shape the future of Mallorca and the wider Mediterranean region.

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Swinging Sundays At Kukko Events

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Andalusian Swingband trusts the old way of performing jazz. Credit: Kukko

The Andalusian Swing Band (ASB) celebrates its 40th anniversary next year. Over the decades, the orchestra has seen many changes in its lineup, yet its signature style has remained intact – elegant, skillful performances of classic jazz and swing.

Today, the band is made up mainly of top jazz musicians from Málaga. The artistic director and piano virtuoso Diego Suárez leads the ensemble, while guitarist Ricky Vivar brings his distinctive Django Reinhardt–inspired gypsy jazz flavour. Finnish trombonist Heikki Viinamäki is also a regular feature, always ready when ASB takes the stage to enchant its audience.

Joining them on selected dates is Antti Sarpila, Finland’s most internationally acclaimed jazz musician. Having played and studied with some of the world’s greatest jazz wind players, Sarpila brings a powerful, authentic energy to the stage – one that transports the audience straight back to the golden era of Glenn Miller and Count Basie.

ASB & Sarpila will perform at Ravintola Kukko Events on three upcoming Sundays, each night featuring a different theme – from gypsy jazz to big band classics.

The Kukko Events concept is Show & Dinner – enjoy a delicious Sunday meal while soaking in world-class live music.
Doors and kitchen open at 4:30 pm, and showtime is at 6:00 pm. You will find Kukko Events in Los Boliches Fuengirola. (avd. Los Boliches 4)

🎟 Tickets only €10
📧 Reservations: kukko.events@gmail.com

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A Swedish Education In Marbella

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Every child is supported to grow with confidence, curiosity and respect. Credit: Svenska Skolan Marbella

Nestled in the leafy La Alzambra / Nueva Andalucía area, just minutes from Puerto Banús, Svenska Skolan Marbella offers families a truly unique blend of Scandinavian values and Mediterranean charm. Since opening its doors in 2003, the school has grown from a small, pioneering project with 15 pupils to a thriving international community of around 200 students today – a testament to its outstanding reputation.

This accredited Swedish school provides education from preschool (ages 3–5) through primary, following the Swedish national curriculum. For older students, the school combines Sofia Distans and Hermods Distansgymnasium programmes with on-site support, ensuring a seamless continuation of academic excellence.

One of only 14 Swedish schools abroad approved by the Swedish National Agency for Education, Svenska Skolan Marbella is also fully authorised by the Junta de Andalucía, ensuring both international standards and local recognition. This dual accreditation gives families peace of mind, whether they plan to stay in Spain long-term or eventually return to Sweden or move elsewhere.

The school embraces a trilingual approach from the earliest years. Swedish remains at the heart of daily life, while English and Spanish are integrated naturally into the curriculum. This multilingual foundation equips students to flourish in a global world.

The campus itself is bright, modern and designed to inspire. Classrooms are spacious and filled with natural light, complemented by gardens, a swimming pool, a football pitch, padel courts and generous play areas surrounded by greenery. It’s a setting that encourages both learning and play, within walking distance of parks and the beach.

Above all, Svenska Skolan Marbella stands out for its warm, community-centred atmosphere. Every child is valued as an individual, supported to grow with confidence, curiosity and respect for others — key pillars of the Swedish educational ethos.

Svenska Skolan Marbella

Discover more at www.svenskaskolanmarbella.com 

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Spain’s Government Prepares For Zelenskyy’s Third Visit

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His tour may help reinforce shared commitments to defence, reconstruction, and humanitarian assistance. Photo credit: OSCAR GONZALEZ FUENTES/Shutterstock

Volodymyr Zelenskyy, President of Ukraine, is set to visit Spain next week and meet with Prime Minister Pedro Sánchez. The Spanish Government confirmed that the visit will include a formal meeting and further institutional engagements. This will be Zelenskyy’s third official visit to Madrid since the start of the war, following a previous trip during which he and Sánchez signed a security and defence agreement.

Agenda for the Visit

Key Meetings and Public Engagements Expected

During his time in Spain, Zelenskyy is scheduled to take part in a session at the Spanish Congress of Deputies. He will be received in the “Salón de Pasos Perdidos” by the Chamber’s leadership.

In addition to parliamentary engagements, several sources confirm that Zelenskyy and Sánchez are expected to jointly visit the Museo Nacional Centro de Arte Reina Sofía to view Pablo Picasso’s “Guernica”, a work symbolically linked to the horrors of war and oppression. A press conference is planned following their meeting in the afternoon, giving both leaders an opportunity to publicly comment on bilateral issues.

Political and Symbolic Significance

Reinforcing Ties Amid Ongoing Conflict

Zelenskyy’s return to Madrid underlines the continued strategic and diplomatic importance of Spain in Ukraine’s European partnerships. The visit is being framed not only in practical terms of bilateral cooperation, but also as a strong symbolic gesture of solidarity. His tour may help reinforce shared commitments to defence, reconstruction, and humanitarian assistance, building on the foundation laid during his previous trip. Analysts believe the face-to-face meeting with Sánchez will also serve to strengthen Spain’s role in European efforts to support Ukraine politically and militarily.

Challenges and Security Considerations

Why Date and Timing Are Sensitive

While the Spanish Government acknowledges Zelenskyy’s upcoming visit, official sources have cited security concerns as a reason for not publicly confirming all the details. These precautions reflect the high-risk environment in which international travel by Zelenskyy continues, given the ongoing conflict and Russia’s threat to Ukrainian leadership. The secrecy around some logistics underscores the gravity attached to this mission.

Key Points

Summary of the Visit

  • Zelenskyy will travel to Spain next week for a third official visit.

  • The agenda includes a meeting with Pedro Sánchez, a session in the Spanish Congress, and a symbolic visit to the Reina Sofía Museum to view “Guernica”.

  • Security concerns have limited full disclosure of the schedule, a common practice for high-risk diplomatic missions.

  • The trip underscores the strategic and symbolic importance of Spain’s support for Ukraine, particularly in defence and humanitarian cooperation.

Looking Ahead

What This Visit Could Mean for Bilateral Relations

If all goes as planned, Zelenskyy’s visit may provide new momentum for Ukraine-Spain cooperation, particularly in areas such as reconstruction, European integration, and military support. Given the ongoing war, every public act of solidarity carries both strategic and moral weight. For Ukraine, the trip could reinforce its European alliances and help ensure continued backing from key EU countries. For Spain, hosting Zelenskyy represents an opportunity to reaffirm its commitment to Ukraine’s sovereignty and to play an active role in shaping the European response to the conflict.

As the visit unfolds, observers will be watching for concrete announcements, on aid packages, defence agreements, or reconstruction plans, that could emerge from this high-level diplomatic engagement.

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