There is a reason Spain is now Five Guys’ most successful European market. People cannot get enough of those juicy burgers, generous fries and sugary sweet shakes, but for the chain, keeping portions unchanged during a period of soaring beef prices came at a steep cost. Here is how the burger giant hit record revenue while navigating an 83% drop in profits.
Record year for sales
Five Guys Spain has just smashed through the €100 million mark for the first time ever. Sales hit €105.9 million in 2025, up 10.4 per cent on the year before. That’s a huge deal for a brand that only landed in Spain back in 2016, and it means Spain is now the best-performing market Five Guys has anywhere in Europe, even though it’s one of the smallest countries the chain operates in.
Big knock in profits
Interestingly though more sales didn’t mean more money in the bank. Net profit dropped to just €698,327, a massive 83.2 per cent fall from the €4.16 million made the year before. Operating profit also slid, down 26.9 per cent to €4.9 million. The reason, beef got a lot more expensive, and rather than pass that cost onto customers, Five Guys chose to eat into its own margins instead. Recipes and portions stayed exactly the same, and toppings and sauces are still free.
A small price rise, but nothing else changed
Back in May 2025, the chain did slightly bump up its menu prices, roughly in line with inflation, just to help protect those margins. It’s keen to stress that nothing else changed. No smaller portions, no reformulated recipes, no charging extra for sauce. That’s a contrast to several other restaurant brands in Spain that have trimmed portions or added new charges over the past year.
Could you soon have one near you?
Only three new restaurants opened in 2025, a much slower pace than the eleven the year before, taking the total to 43 across Spain. New spots opened in Malaga and Benidorm, with Andalucia flagged as a particular focus for growth. Last month, Five Guys opened its first airport location, at Barcelona’s El Prat, hinting at more travel-hub openings to come. Next year, expect fresh openings across several regions, including the Balearic Islands. Since first arriving in Spain, the chain has opened an average of seven restaurants a year (aside from the pandemic years of 2020 and 2021), and bosses say that pace is set to pick up again from 2026 onwards, both on the mainland and the islands. Soon you could be tucking into that huge pile of seasoned fries and sipping on one of there shakes at a location near you.
