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Behind The Scenes In Mexico’s Largest Stations Of The Cross Procession, An Intangible Cultural Heritage Of Humanity 

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Amid the murmur and the trumpets, the noise is overwhelming. More than 300 people are awaiting the prayer that marks the start of the penultimate dress rehearsal for the Passion of Christ in Iztapalapa, the most populous borough in eastern Mexico City. A woman opens her mouth and speaks, but she can’t be heard; she wants to say a few words of thanks. After several attempts, a man furiously shouts: “Quiet!” The crowd falls silent.

“I wish you much peace,” the woman finally says. “This celebration has grown… and we love it very much.” All those present recite the Lord’s Prayer and the Hail Mary. The sound is overwhelming again, but this time, it’s in unison. At the end of the prayer, several people approach and kiss a huge wooden cross, which lies on the site. It will be carried by Arnulfo Eduardo Morales Galicia, who plays the Christ of 2026. He’s the 183rd to participate in the capital’s Stations of the Cross procession. On Friday, April 3, the nearly 200-year-old tradition will be held again, this time also as an Intangible Cultural Heritage of Humanity after being recognized as such by UNESCO in December 2025.

Throughout Holy Week, there are reenactments. However, the most folkloric day is Good Friday. The annual procession – which lasts between four and six hours – begins in the Macroplaza of the San Lucas neighborhood and travels through the eight neighborhoods of the borough, before culminating with the Crucifixion at Cerro de la Estrella (“the Hill of the Star”). But from the first rays of dawn, people pass by the courtyard of the Rehearsal House to see Jesus, who waits impassively in a cell for the performance to begin.

On Friday, April 3, the streets of Iztapalapa will be impassable, with crowds of people gathering to follow in Christ’s footsteps. They will weep, shout, push the police and the people dressed as Roman soldiers guarding the scene and reenacting the mocking of the Christ; they want to defend the Son of God, to prevent what is to come.

According to local lore, the tradition began as an expression of gratitude for a miracle. In 1687, an image of Jesus Christ was sent from Villa de Etla – a small town north of Oaxaca City, in central Mexico – to the capital, so that it could be restored. Along the way, those transporting it stopped to spend the night in a cave on the slopes of Cerro de la Estrella, the hill in Iztapalapa. It’s said that, at dawn, the figure of Jesus had grown in both weight and size, meaning that the transporters could no longer carry it or continue their journey.

The locals interpreted this as Christ liking the place and wanting to stay there. And so, they built a small shrine for him. Over time, the figure became known as “El Cristo de la cuevita” (translated as “The Christ of the Little Cave”). Years after this event, the town of Iztapalapa was struck by a cholera epidemic. The locals approached the figure of Christ as a last hope, praying for an end to the disease. Miracle or coincidence, the epidemic ceased. It was then that a chapel was built in his honor, while the Holy Week processions and the reenactment of the Stations of the Cross began. And now that the tradition has been declared an Intangible Cultural Heritage of Humanity, there’s even more pressure during rehearsals to ensure that everything goes smoothly.

At Rehearsal House, on the patio, actors reenact the Temptation of Christ. Visitors watch attentively, in silence. The Devil – with great fervor, speaking almost at the top of his lungs – offers him all the kingdoms of the world if he chooses to worship him. But Jesus, very calmly, rejects him. Some spectators sigh. Others smile and bow their heads. A few cross themselves. “Sometimes, people cry when they rehearse the scourging scene,” says Joaquín Rueda, vice president of the Holy Week Organizing Committee in Iztapalapa (COSSIAC).

In the 1940s, a property on Asunción Street – a tiny alley nestled among narrow streets north of Cerro de la Estrella – opened its doors so that those preparing the Stations of the Cross and the reenactment of Christ would have a place to rehearse. That spot became the legendary Rehearsal House. The Cano Reyes sisters inherited the house that belonged to their grandparents. They don’t act in the event, nor have they ever, but they say they’re happy and proud that the pre-Holy Week activities are being held here.

The house is painted lime green. Around the central courtyard – arranged clockwise – are the bedrooms, living room and kitchen. To the right, a cement staircase leads up to a large terrace, where more rooms are located.

During the rehearsal, actors and spectators mingle in the hallways and rooms. Only those performing in the courtyard use headset microphones. When the scene ends, the band – with its trumpets – commands attention. The sound is so loud (there are more than six trumpet players) that it seeps into every corner o the space.

“Take a bite; otherwise, it doesn’t count,” about 20 people affirm. They’ve gathered in the kitchen, somewhat secretly from the others (but without fear of being seen). They sing Las Mañanitas (a traditional Mexican birthday song) loudly, although not as loudly as the trumpet players. “We’re a family,” Rueda notes, as he devours a slice of cake. Luis Alberto Guzmán de la Rosa – secretary of the Organizing Committee – adds: “We try to foster a spirit of brotherhood, because that’s the message we convey to the public.” Among those taking a moment to celebrate their birthdays are Arnulfo Morales, this year’s Jesus; Rueda, who played the role in 2001; and Jair Cruz Peralta, who never has (and never will, he says).

Peralta, 34, has been involved in the Passion Play of Iztapalapa for 16 years. Today, he’s an associate on the Culture Committee, which was responsible for following up on the process to obtain recognition as an Intangible Cultural Heritage of Humanity. Some of the characters Peralta has played include Herod’s brother-in-law, the apostle John, and a Roman soldier. He was also part of the set design team. But what he enjoyed most is administering the whippings.

“It’s a tough role. They say it brings bad luck, because he’s one of [the men] who beat Jesus. Yes, it’s tough… but it’s also fun, because nobody wants to do it. You get a lot of insults in the street; people yell at you: ‘Don’t hit him so hard!’ ‘Hey, what’s wrong with you?’ A year ago, for example, I slapped [Jesus]. It was obviously planned with the actor: I grabbed his jaw with my hand, lifted him up and slapped him,” he says, laughing, a little mischievously.

There are several requirements to portray Christ: being a native of one of the borough’s eight neighborhoods, being at least 18 years old, being Catholic, having received First Communion, standing at least five foot eight, being single, unattached and childless, having good conduct and morals, being in excellent health and physical condition, not having tattoos or piercings, as well as previously having been an apostle or having held another supporting role. This last requirement was added a few years ago, Rueda explains, because people were striving to attain the iconic role and didn’t know what they were getting into.

Friday also marked the debut of two announcers, who will narrate the live broadcast on social media, in order to help the audience understand what they are seeing. When she realized that she would be the first woman to narrate and fill in the gaps between scenes, Miriam Sandoval García said: “I have mixed feelings; above all, excitement.”

Sandoval, 45, became interested in the Passion of Christ as a child. “Like most people in Iztapalapa,” she notes. She grew up watching the procession, the costumes and the characters. However, before taking on the role of narrator, she hadn’t participated in 23 years: once she got married, her priorities in life shifted. Some of the characters she played in the past include Claudia Procula, Pontius Pilate’s wife; the Samaritan woman who gives Jesus water; and, back in 1995, Mary Salome.

That same year, 49-year-old Gerardo Granados Juárez played Jesus. And, on April 3, Granados will accompany Sandoval as a narrator. He, too, returns to the play after a long absence – 12 years – but doesn’t go into details. “I had personal problems,” he shrugs. He lists some of the positions he held in the past: president of the Holy Week Organizing Committee, vice president, secretary, member… “I did every role,” he says with a laugh. “Now, I’m part of the Honor and Justice Commission. God put me there. And, well… it is what it is. [We all] have to do our part.”

The team that handles the social media strategy is the youngest one: 25-year-old Luis Zavala López and 17-year-old Dannia Jabnel Guillén Reyes feel honored to be the ones working behind the scenes. Guillén joined because of a family tradition. “My grandfather played Christ in 1933,” she says soberly. What she loves is photography. And, by promoting the procession, she found a space to practice and develop her skills.

Zavala is the first in his family to participate in the Passion of Christ. “My parents are Catholic. They also enjoy watching the performance, but they’re simply spectators. I like being [part of this],” he says.

They all share the same goal: that the tradition continues to be seen every year and that the custom remains alive, reaching across borders… especially now, since the tradition has been recognized as an Intangible Cultural Heritage of Humanity. Participants and spectators alike proudly display this distinction at all times.

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Only 13% Of Emails Are Written By People, And More Than Half End Up In The Spam Folder: ‘This Isn’t A Technical Detail; It’s A Structural Change’

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Artificial intelligence (AI) could be the final nail in the coffin for email, a form of communication that is increasingly less used, especially among young people, who see it as a relic of the past. Many users receive a daily deluge of emails that don’t interest them in the slightest. An analysis by Hostinger, one of the world’s leading web hosting and domain providers, reveals one of the reasons for the irrelevance of most of the electronic communications we receive: 87% of global email traffic is generated by automated systems, meaning it’s not written by people. Another striking finding from their report is that only 44% of emails passed the recipients’ security checks (anti-spam and antivirus) and made it to their inbox.

The effectiveness of emails is declining. “What for years was a communication tool between people has become a digital infrastructure dominated by automation,” conclude the authors of the study, whose findings were drawn after processing one billion anonymized emails sent during January 2026.

“There’s something that I find particularly relevant and that completely changes the game: email has ceased to be an open channel and has become an ecosystem highly filtered by trust algorithms,” explains Walter Guido, regional director for Spain at Hostinger. “The fact that more than half of global traffic doesn’t even reach the inbox isn’t a technical detail; it’s a structural change.”

Most emails circulating today are notifications, promotions, alerts, and transactional messages generated by business platforms, social networks, software-as-a-service (SaaS) tools, or marketing systems. In other words, they’re not very engaging. While generative AI is helping to personalize email texts somewhat, users can easily tell at a glance if what they’re seeing is pre-written and, if so, tend to discard or ignore it.

But the disconnect between emails and the general public doesn’t stem solely from automation. Or at least not exclusively. “An email written by a person but sent en masse, without consent or segmentation, is far more likely to fail than an automated but relevant and anticipated one,” Guido explains. The issue isn’t so much who writes it, but rather its purpose and how it’s sent.

There’s also a cultural component. Newer generations simply consider it an obsolete and inefficient communication channel. Even for work-related matters, they prefer to use instant messaging systems linked to the professional environment, such as Slack. In their personal lives, they either ignore it or limit its use to the bare minimum, such as receiving codes when opening accounts on platforms.

Paradigm shift

For Guido, the structural change he refers to — the fact that less than half of the emails sent actually reach their destination — has at least two consequences. The first: mass mailing as a marketing tool, as it was conceived years ago, is practically obsolete. “Not because it has stopped working in creative terms, but because it is increasingly difficult to get past the incoming filters,” he points out. The battle doesn’t begin with the content, but with delivery.

The second point: trust has become the primary metric. “Before, we measured opens or conversions; now, the primary objective is much more basic and more demanding: being considered a legitimate sender.” The sender’s reputation — that is, whether the system identifies the sender as trustworthy or not — explains a very high percentage (34%, according to the study) of emails that are blocked before reaching the inbox, as the system suspects they may be phishing (theft of sensitive information through techniques that impersonate legitimate entities), other types of malware, or bots.

The most important thing for an email to be read by its recipient is, therefore, that it passes the email service’s automatic filters. If this hurdle is overcome, other factors come into play that can capture the user’s attention, such as the email subject line. “That’s where mistakes are often made, such as being overly aggressive, contrived, or downright deceptive. This might generate occasional opens, but it erodes trust in the long run,” Guido maintains.

Then there’s the issue of personalization. “Changing the recipient’s name isn’t personalization, it’s automation with a cosmetic touch. Users quickly detect when there’s genuine effort behind it and when there isn’t,” says the Hostinger executive. Finally, there’s frequency: “It’s important not to confuse visibility with saturation,” Guido points out.

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