Duna Dorada festival brings beach parties, 2000s pop stars and summer vibes to Oliva

The is preparing to transform Oliva’s coastline into a huge open-air party this May, with a line-up packed full of chart-topping artists, nostalgic throwbacks and beachside energy.

Set to take place on Friday May 22 and Saturday 23 beside Oliva beach, the new festival is already generating major buzz across the Costa Blanca and Valencia regions thanks to its mix of famous Spanish and Latin music acts, relaxed Mediterranean setting and feel-good holiday atmosphere.

Hosted at the Summer Market venue near the seafront, the two-day event promises sunset concerts, food stalls, cocktails and late-night dancing – all within walking distance of the beach.

A line-up packed with nostalgia

Friday’s programme leans heavily into pop nostalgia and singalong favourites, with performances from Cali y El Dandee, David DeMaría, Cepeda, Ella Baila Sola and Las Ketchup.

For many festivalgoers, it will feel like a soundtrack straight from the early 2000s, with several of the artists behind some of Spain’s most recognisable summer hits.

Saturday shifts into full fiesta mode, with El Arrebato, David Civera, Efecto Mariposa, Chimo Bayo and King África leading the second night of celebrations. Organisers say the aim is to create a festival that combines live music with the carefree atmosphere of a Mediterranean beach holiday.

Concerts are expected to begin from 6pm each evening and continue late into the night, allowing visitors to enjoy the sunset before the main performances take over.

More than just a music festival

Duna Dorada is also being promoted as a lifestyle event, blending music with gastronomy, leisure and tourism along the Valencian coast.

Local businesses are expected to benefit from the influx of visitors, with hotels, restaurants and bars in Oliva and surrounding Costa Blanca North towns likely to see a boost during the festival weekend.

Events like this have become increasingly important for coastal destinations looking to attract visitors outside the peak summer months, while also helping showcase the region to younger travellers searching for music, culture and beach experiences in one place.

Mediterranean festival atmosphere

One of the festival’s biggest draws is its location. Unlike large city-based music events, Duna Dorada offers a more relaxed coastal experience, with attendees able to spend the day at the beach before heading into the evening concerts.

Organisers say the combination of sea views, warm spring evenings and crowd-pleasing artists is designed to create “the ultimate Mediterranean music escape”.

Tickets and further information are available through the festival’s official website.