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Huge €3.7 Billion Transformation Set To Change Supermarkets Across Spain

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Mercadona plans to roll out Tienda 9 across its supermarket network between 2026 and 2033. Photo credit: Veja/Shutterstock

If you shop at Mercadona, your local supermarket could look very different over the next few years. The chain is rolling out a new store format designed to give fresh food more space, change the way products are prepared and make the shopping trip easier — with €3.7 billion being spent on the transformation through 2033.

The first Tienda 9 in Castilla-La Mancha has now opened in Guadalajara after Mercadona spent €2.9 million completely refurbishing its supermarket on Calle Capitán Arenas. The 1,596-square-metre store is the latest example of a redesign that the company plans to introduce across its network. 

A very different Mercadona

The biggest change is not simply how the supermarket looks. Mercadona is moving away from organising stores around individual business sections and towards a system based on processes. The aim is to reduce unnecessary movement for employees while making the layout more straightforward for customers.

Fresh food is at the centre of the new design, the Guadalajara supermarket has a new Obrador Central, bringing together the preparation of fresh products that was previously carried out in different areas. Cutting, cooking and packaging can now take place in one location, freeing up more space on the shop floor for fresh products.  For shoppers, that means the change should be visible in the amount of space dedicated to fresh food rather than simply being something happening behind the scenes.

Your local shop could be next

This is not a one-off refurbishment in Guadalajara. Mercadona plans to roll out Tienda 9 across its supermarket network between 2026 and 2033, with a total investment of €3.7 billion. The company expects to finish 2026 with around 60 Tienda 9 supermarkets operating across Spain.

There is therefore no need for shoppers to live in Guadalajara to notice the change. The new format is being introduced in different parts of Spain, with Valdemoro becoming the first Tienda 9 in the Madrid region earlier this year after a €6 million investment, the rollout will continue over the next seven years.

Less water and energy

The redesign is also intended to change how much energy and water the supermarkets use. Mercadona says the new format can reduce energy consumption by up to 10 per cent and water consumption by up to 40 per cent. The stores use updated refrigeration systems, including Aerofoil technology designed to reduce the amount of cold air escaping from refrigeration units into the aisles.

The company is also using CO as a refrigerant, alongside upgrades to machinery and technical areas.  That means the changes are not limited to what customers see while pushing a trolley around the shop.

There is even somewhere to sit

One of the more noticeable additions is a customer rest area, the new Guadalajara store has 18 chairs where shoppers can sit down, another feature being introduced as part of the new format. It is a small change compared with the further €3.7 billion investment, but it reflects the company’s attempt to adapt stores to changing shopping habits.

The new model also incorporates electronic equipment and collaborative tools intended to help staff manage the supermarket and make decisions more efficiently.

What will actually change for shoppers?

The most obvious difference will be the layout, Mercadona says the new organisation is intended to make it easier for customers to find products and move around the supermarket, while creating more room for fresh produce and other fresh-food products.

The Guadalajara store has 45 employees, while around 200 people worked on its refurbishment alongside 35 construction suppliers. The transformation is therefore much bigger than simply replacing shelves and repainting the walls. Mercadona is effectively testing a new way of running its supermarkets, from how employees prepare food to how refrigeration works and how customers move through the store.

When will the changes reach your Mercadona?

There is no single date for every supermarket, the Tienda 9 programme will be carried out gradually between 2026 and 2033, meaning individual stores will be refurbished at different stages. Mercadona’s current plan is to have around 60 stores operating under the new model by the end of this year, before continuing the wider transformation of its network. 

So if your usual Mercadona still looks exactly the same, that may not last. The Guadalajara opening marks the first Tienda 9 in Castilla-La Mancha, but it is only one part of a much larger change that will eventually affect supermarkets throughout Spain. For regular customers, the result should be straightforward: more space for fresh food, a different layout, new technology, lower resource consumption and, in some stores, somewhere to sit when the shopping is done.

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Tragic Twist After Spanish Farmer Survives Attack By His Own Bull

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His condition did not initially point towards the eventual outcome. Photo credit: alberto clemares exposito/Shutterstock

Owning a farm may have been a dream for many of us at some point, but life surrounded by livestock is not always as easy as it looks. A 58-year-old farmer in northern Spain has died after being gored by one of his own bulls, surviving the initial attack before his condition deteriorated in hospital and he developed a bacterial infection in intensive care.

The farmer, from Llerana in Saro, Cantabria, was attacked on August 6 while handling the animal on his family’s farm. He was badly injured but managed to secure the bull before he was found and taken to hospital. 

The attack happened while he was giving the bull water

The incident occurred at around 07.38pm on August 6, according to information from the 112 Cantabria emergency service. Municipal sources report that the farmer had released the bull so it could drink water when the animal attacked him. Despite suffering serious injuries, he managed to tie the bull up again.

He could not, however, get himself out of the area or call for assistance. His brother eventually found him after becoming concerned that he had not started the day’s milking. The family owns 80 head of cattle, and the farmer’s absence from that work was unusual enough for his brother, who is also a councillor in Saro, to go looking for him.

Cattle farmers are the backbone of rural Spain

Cattle farming is far more than a source of food for Spain. Across rural areas, livestock holdings support families, local businesses and entire communities, with farmers working every day to care for their animals regardless of the season or weather.

Spain has around 6.5 million cattle, with approximately 110,000 cattle-producing establishments across the country, according to the Ministry of Agriculture. The beef sector accounts for around 15 per cent of the value of Spain’s final livestock production, underlining its importance to the wider agricultural economy.

For families who depend on livestock, however, the work is intensely personal. Feeding, milking, checking animals and dealing with emergencies are responsibilities that cannot simply be put aside. When a farmer dies, the loss can therefore affect not only relatives but also the future of the farm, the livelihood and community built around it.

Emergency crews were sent to the farm

The 112 emergency coordination centre mobilised the 061 service after receiving the alert. An advanced life-support ambulance travelled to the property, where medical staff treated the injured farmer before taking him to Hospital Universitario Marqués de Valdecilla in Santander. 

The hospital is one of Cantabria’s main medical centres and was where the farmer remained under treatment for approximately two weeks. His condition initially improved, according to the reports. That improvement was followed by a serious complication while he was in intensive care.

A bacterial infection developed in the ICU

The man subsequently developed a bacterial infection during his stay in the intensive care unit. The available reports do not identify the bacterium involved or provide further medical details about the infection. They also do not establish that the bacteria came from the bull or that the infection was caused directly by the injuries sustained during the attack. 

His health deteriorated after the infection developed and he ultimately died following around two weeks of hospital treatment. The circumstances indicate that the initial injuries and the later infection form two separate parts of the reported medical history. The farmer survived the attack long enough to reach hospital and showed signs of improvement before the infection complicated his recovery.

Llerana mourns his loss

The man passed away this week, with the funeral taking place on Friday, August 21, at the parish church of San Lorenzo in Llerana. His death has left his family dealing with the loss of someone who was part of the local community and a much loved local.

For those closest to him, the circumstances changed considerably after his first few days in hospital. He had survived the attack, received emergency treatment and initially showed signs of improvement we lead to hopes that he would we be returning home. His later infection in intensive care brought a different outcome when heartbreakingly the 58-year-old never returned to his farm.

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TikTok Changes How Gen Z Finds Holidays

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TikTok is changing how Gen Z travel Credit: THICHA SATAPITANON / Shutterstock.com

The perfect reel of some colourful tapas, a quirky village festival or a winding mountain path can now inspire a holiday to a whole audience within seconds.

TikTok changes travel inspiration

Short-form videos are influencing how younger travellers choose destinations, activities and experiences, with Spain receiving fresh attention from a generation searching for new ideas online. A study commissioned by TUI Musement found that 48% of Gen Z participants cited TikTok as a source of travel inspiration. Recommendations from family and friends followed at 43%.

Research was carried out by Appinio in January 2026 among respondents in Spain, Italy and the UK. Gen Z respondents born between 1997 and 2012 were more likely to look to TikTok than to traditional personal recommendations when searching for holiday ideas. Search engines such as Google also remained a leading source overall, cited by 42% of those who took the survey.

Viral videos inspire real trips

Viral content is also influencing what travellers book once they have started planning. More than four in ten respondents, or 43%, said they had booked a trip or activity after seeing a viral post or video.

That figure reached 50% among Gen Z, while millennials recorded an even higher figure of 52%. Content creators also played an important role, with 43% of respondents saying influencers affected their decisions about where to go or what to do. A further 27% said they had changed their destination after following an influencer recommendation.

Spain’s food, landscapes, traditions and historic towns are well suited to this visual style of travel. Local markets, regional recipes, traditional celebrations and unusual heritage sites can all provide inspiration for a short video—and a future visit.

Showing different sides of Spain

Spain’s official tourism website is using its own social media channels to encourage visitors to discover lesser-known traditions, villages and slower travel experiences.

Its recommendations include food and customs from different regions, villages with unusual landscapes and heritage sites, plus nature-based trips such as thermal bathing, countryside walks and mountain excursions. Spain.info describes social media as a way to find new perspectives on the country and plan experiences beyond its best-known destinations.

Traditional grape harvesting, roasted chestnuts, historic monuments and rural landscapes can offer visitors a closer connection with local life. Such experiences may also appeal to expats who want to explore more of the country they now call home.

Spain through a younger lens, but it comes with pressure

Travel habits do not end when visitors arrive. TUI Musement found that 39% of respondents had visited a tourist attraction with the main purpose to take the perfect photo or record a video to be shared, with 73% sharing holiday content online at least occasionally. Social media also affected expectations, with 37% saying they felt pressure to make their holidays appear exciting online. That figure rose to 45% among Gen Z.

Digital travel inspiration is giving younger visitors new reasons to explore Spain’s regional food, heritage and natural scenery. For those living in Spain, it may also provide fresh ideas for day trips, weekend breaks and local experiences that are easy to miss when visiting the same familiar destinations.

TikTok may be changing how travellers find Spain, but it’s the country’s cultural traditions, stunning landscapes and wonderful communities that remain the reason those videos have such an influence.

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Italian Tourist Injured After Empty Toledo Train Suddenly Moves By Itself

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The train was completely empty when it moved. Photo credit: Bomberos Ayuntamiento de Toledo on Facebook

A sightseeing trip in Toledo turned into a terrifying accident when an empty tourist train suddenly began moving without a driver, struck an Italian visitor and crashed into a wall beside the city’s famous Alcázar.  The 44-year-old man was walking through the historic centre when the train rolled away from its stop on the Cuesta de Capuchinos at around 02:45pm on Saturday.  The vehicle had no passengers and no driver on board when it began moving.

The tourist was hit during the uncontrolled journey and suffered an open injury to one arm. He was taken by emergency services to Toledo University Hospital for treatment. His condition was reported as stable, the train on the other hand continued downhill before reaching the area around Calle Unión, where it crashed into the wall separating the road from the Alcázar gardens.

Ghost Train

The train had been stationary at its usual stop beside the Alcázar when it unexpectedly started moving.  There was nobody at the controls and no passengers inside. The exact reason it began rolling has not yet been established. A possible technical failure is among the initial lines of investigation, but authorities have not confirmed that this was the cause.

The tourist train normally carries visitors around Toledo’s historic centre, taking them past some of the city’s best-known landmarks. Its route begins close to the Alcázar and includes major sights such as the Puerta de Bisagra, the Puerta del Sol and the San Martín Bridge.

Tourist injured during the runaway

The Italian visitor was in the area when the train reached him. Emergency crews treated him at the scene before taking him to Toledo University Hospital.

The Ayuntamiento de Toledo confirmed that he had suffered an open injury to one of his arms. Other initial reports have described injuries to the man’s legs, but the confirmed information from the city authorities refers to an open arm injury.

Locomotive left hanging beside Alcázar

The incident became even more dramatic when the train reached the area beside the Alcázar. After striking the tourist, the vehicle continued towards Calle Unión and collided with the wall beside the park. The impact damaged the structure and left the front of the locomotive suspended over the drop.

The unusual position of the vehicle made removing it a complicated operation. Police, firefighters and emergency teams were called to the scene, while heavy lifting equipment was needed to secure the train and remove it safely. The locomotive was eventually taken away for examination as investigators began working to establish why it had moved in the first place.

Investigation launched in Toledo

The Ayuntamiento de Toledo has opened an investigation into the accident, police are examining how the tourist train was able to leave its parking position without anyone operating it and why it was not stopped before reaching the pedestrian area.

A possible brake problem has been mentioned among the initial hypotheses, although this has not been established as the cause. The investigation will have to determine whether a mechanical or electrical fault, or another problem, was responsible. Until that is established, it remains unclear exactly what caused the vehicle to start moving.

Questions over tourist safety

The incident has raised obvious questions because the vehicle is specifically used to transport visitors around one of Spain’s most heavily visited historic cities. Toledo attracts tourists throughout the year, with the area around the Alcázar forming part of the main sightseeing route through the old city. The runaway happened in the middle of that environment, meaning pedestrians were exposed to a vehicle that was moving without anyone at the controls.

The absence of passengers was the crucial difference between a serious accident and a potentially much larger disaster. Had the train begun moving while carrying tourists, the consequences could have been considerably worse. For now, the injured Italian visitor is receiving medical care, while investigators focus on the vehicle itself and the circumstances surrounding its unexpected departure. The train that should have been taking visitors on a sightseeing trip through Toledo instead became the centre of an emergency operation, after apparently setting off on its own, hitting a tourist and ending up suspended beside the Alcázar.

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