Brit poured itching powder on other guests’ towels Credit: Shutterstock/Isabel Nieva / Amazon
The battle over hotel sunbeds has taken an extraordinary turn after a British holidaymaker admitted sprinkling itching powder onto towels left on pool loungers by what he described as “repeat offenders” at a hotel in Mallorca.
The story, first reported by the Liverpool Echo, has quickly gone viral, reigniting one of the biggest holiday debates among British tourists visiting Spain. While some have hailed the stunt as humorous payback against guests who reserve sunbeds for hours without using them, others have condemned it as irresponsible and potentially dangerous.
Brit claims ‘enough was enough’
According to the Liverpool Echo, 31-year-old Tom Caunce from Southport became increasingly frustrated after watching the same guests reserve prime poolside loungers early each morning before disappearing for hours.
Rather than reporting the issue to hotel staff, he decided to take matters into his own hands.
Speaking to the Liverpool Echo, Tom said: “I think we’ve all experienced the frustration of trying to get a sunbed on holiday. Many of us have accepted the 6am wake-up call just to have a chance of getting a decent spot.”
He explained that after watching the same guests reserve loungers day after day, he decided “enough was enough” and that it was time for “a bit of playful payback.”
A social media trend with a holiday twist
While itching powder has long been used as a practical joke, videos featuring the novelty product continue to circulate widely across short-form social media platforms, where creators film friends’ reactions for entertainment.
Tom seemingly adapted the idea to target what he saw as one of the biggest frustrations of package holidays: the annual battle over guests reserving sunbeds with towels before disappearing for hours.
His first attempt, however, didn’t quite go to plan.
“As soon as she arrived at the pool she seemed annoyed,” Tom recalled. “She immediately grabbed the towel from the sunbed and stormed back to her room to change it.”
Second attempt goes viral
Undeterred, Tom tried again the following day, this time targeting another guest he believed had reserved a lounger without intending to use it for several hours.
“After about a minute, I noticed him starting to scratch his legs,” Tom said. “After around 10 minutes, he got up and jumped into the pool. He picked up the white towel and used it to dry himself, and the small irritation seemed to turn into a full-body scratch.”
He admitted he struggled to keep filming the moment.
“I tried to get more footage of it on a few occasions, but I couldn’t stop laughing. The reaction was priceless,” he told the Liverpool Echo.
Videos of the incident have since attracted over 864k views online, adding fresh fuel to the annual debate over so-called “sunbed wars” that plays out every summer across Spain’s holiday resorts.
Internet divided over ‘sunbed justice’
Unsurprisingly, the footage has sharply divided opinion online. Many viewers sympathised with Tom’s frustration over guests who reserve poolside loungers for hours without using them.
One commenter wrote: “Absolute genius, thank you for your service.” Another added: “I love this! Just make sure you don’t do it to people who are just swimming and not reserving.”
Others believed the stunt crossed the line. One critic wrote: “It’s not ok to do this. Remove towels, yes, but this no.” Another simply commented: “This is incredibly strange.”
The mixed reaction reflects the annual debate over poolside etiquette, with many arguing hotels should enforce clearer rules rather than allowing holidaymakers to take matters into their own hands.
Spain’s annual sunbed wars
The issue is nothing new.
Across Spain’s most popular holiday destinations, including Mallorca, Tenerife, Benidorm and the Costa del Sol, guests are well known for setting alarms before sunrise to reserve the best loungers before returning to bed.
Many hotels now remove unattended towels after a set period, while others have introduced strict no-reserving policies in an attempt to avoid arguments between guests.
Despite those efforts, disputes continue every summer, with videos regularly going viral showing rows over reserved loungers, early morning queues and holidaymakers confronting one another around hotel pools.
Another tourist incident making headlines
The itching powder episode also comes just days after another British tourist made headlines in Spain.
Earlier this month, a woman holidaying in Tenerife was arrested after allegedly going on a drunken rampage, reportedly abusing restaurant staff, damaging property and confronting police officers.
While the two incidents are entirely unrelated, both have sparked fresh discussion about tourist behaviour during Spain’s busy summer season.
Whether people see Tom’s actions as harmless revenge or a step too far, one thing is certain… the annual battle over hotel sunbeds remains one of the most divisive traditions of a summer holiday in Spain.