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Why Spain fined a travel giant €14m over privacy

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Using traveller booking data to build customer profiles without a sufficient legal basis
Credit: Pexels/LeelooThe First

Spain’s data protection watchdog has handed travel technology giant Amadeus a €14.4 million fine after ruling that a pilot project used traveller booking data to build customer profiles without a sufficient legal basis and without properly informing those affected.

The penalty was imposed by Spain’s data protection authority, the Agencia Española de Protección de Datos (AEPD), following an investigation that began after an anonymous complaint was filed in 2023. The case centred on a pilot programme that analysed passenger booking information collected through Amadeus’ global distribution system, one of the world’s largest travel booking networks used by airlines and travel agencies.

What was Amadeus accused of?

According to the regulator, the project brought together booking information from airlines, travel agents and hotel partners to create traveller profiles based on booking histories and travel behaviour. The investigation found that passenger name record (PNR) data dating back to 2019 was used, including records that had been stored for several years after the original trips took place.

The AEPD concluded that the project breached key provisions of the EU’s General Data Protection Regulation (GDPR), specifically rules covering transparency and the lawful processing of personal data. Regulators argued that travellers were not adequately informed that their data could be used in this way and that the company lacked a valid legal basis for the profiling activity.

Why this matters to travellers

For many consumers, booking a flight or hotel means providing personal information with the expectation that it will be used to complete their reservation. The case highlights growing concerns about how travel companies use customer data beyond the original booking process.

Privacy regulators across Europe have become increasingly active in policing the use of personal information, particularly where profiling and behavioural analysis are involved. Spain’s regulator has significantly increased both the number and value of fines issued in recent years as GDPR enforcement intensifies.

Fine reduced after payment

The original penalty was set at €18 million. However, the amount was reduced by 20 per cent to €14.4 million after Amadeus opted to make a voluntary payment. The company did so without admitting liability.

The ruling serves as a reminder that companies operating in Europe face increasing scrutiny over how they collect, store and analyse customer information. For travellers, it is another example of regulators taking a tougher stance on the use of personal data in the digital age.

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Spain’s Transport Strike Delayed In Last-Minute Move For Pope Leo’s Visit

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Transport operators and local authorities will now be watching closely. Photo credit: TIMUR BATYRSHIN/Shutterstock

The Spanish trade union UGT has postponed the start of an indefinite strike involving truck and bus drivers until June 22, delaying industrial action that had originally been scheduled to begin on 8 June.  The decision was announced by the union’s Road Transport, Urban Transport and Logistics sector, which said it wanted to avoid disrupting travel during the visit of Pope Leo XIV in these coming weeks (this may come as a miracle to many)!

UGT described the move as a responsible measure aimed at preventing additional transport difficulties during a period when large numbers of people are expected to travel. The strike will affect drivers working in Spain’s road transport sector, including both passenger transport and freight services. Despite the delay, the union has confirmed that the dispute remains active and that industrial action will begin on the new date if no agreement is reached beforehand. The disagreement centres on working conditions and demands for improvements for professional drivers, particularly older workers approaching retirement.

What does the postponement mean 

For residents, businesses and visitors across Spain, the postponement means transport services are expected to operate normally during the Pope’s visit and the busy early summer travel period. Areas with significant tourist activity, including Malaga, Barcelona, Benidorm and Torrevieja would likely have felt the impact of a nationwide transport strike. Bus services are particularly important in many coastal towns where large numbers of residents and tourists rely on public transport to travel between resorts, airports and city centres.

Freight transport is also critical for local businesses. A prolonged strike could affect deliveries to supermarkets, shops and hospitality businesses, especially in popular tourist destinations preparing for the summer season. By delaying the action until later in June, the union has reduced the immediate risk of travel disruption at a time when many religious events, holidays and summer journeys are expected to increase demand on Spain’s transport network.

Transport operators and local authorities will now be watching closely to see whether negotiations can resolve hopefully before the new strike date arrives.

Advice for passengers and businesses

Although no immediate disruption is expected, residents and travellers should remain aware of developments.

If you are planning to travel to and around Spain during the second half of June you should remember to do the following:

  • Check regularly with your bus or coach operator before travelling. 
  • Monitor updates from transport companies and local authorities. 
  • Allow extra flexibility in travel plans after June 22. 
  • Consider alternative transport options such as BlaBla car, taxi service or trains especially if travelling longer distances. 

For businesses that depend on road freight should:

  • Review delivery schedules for late June. 
  • Contact suppliers about contingency plans. 
  • Monitor announcements from transport associations and unions. 

At present, no additional action is required for journeys taking place before the planned date.

What has changed compared with the original plan?

The key difference is the timing rather than the nature of the dispute itself.

Under the original plan, the indefinite strike was due to begin on June 8, creating the possibility of disruption during the Pope’s visit to Spain and at the start of the summer travel season. Following UGT’s decision, the strike has been postponed until later in the month This means the expected increase in travel linked to the Pope’s visit will not coincide with industrial action, reducing the risk of transport problems for residents, pilgrims and tourists. It also gives unions and employers an additional two weeks to continue negotiations and potentially reach an agreement.

However, the underlying dispute remains unresolved. The union has not cancelled the strike and continues to press for improvements to working conditions and retirement arrangements for professional drivers. If talks fail, both freight and passenger transport services could still face disruption from June 22 onwards. For travellers and businesses, the postponement provides short-term certainty but does not remove the possibility of disruption later in the month. Anyone with travel plans or deliveries scheduled after the new set date should continue to monitor developments closely.

Questions regarding the strike

Does this affect existing bus and coach services if im travelling?

Yes, only if you are travelling from June 22 onwards

Should I stock up on food if the strike affects deliveries?

While a prolonged freight strike could eventually affect deliveries of fresh produce, dairy products and other short-shelf-life goods, supermarkets across Spain generally have contingency plans and existing stock levels designed to manage short-term disruption.

What happens if negotiations succeed before June 22?

If unions and employers reach an agreement, the planned strike could be cancelled or suspended. Further announcements would be made before the scheduled start date.

Attention turns to negotiations

Passengers, transport companies and businesses across Spain will now be looking towards  the next key date. Further updates are expected as negotiations continue, and transport operators may issue contingency plans if an agreement remains out of reach.

For now, the immediate threat of disruption has been removed, but the possibility of a nationwide truck and bus drivers’ strike later this month remains firmly on the table.

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Why more British tourists are choosing Spain over other holiday destinations in 2026

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Spain is keeping its crown firmly placed on its head as the ultimate overseas destination for British holidaymakers in 2026. Fresh research reveals that UK travellers are more often than not choosing Spanish resorts over major Mediterranean rivals like Greece, Portugal, Italy, and Turkey. Britons choosing a holiday place a much higher premium on safety, value for money, reliable flight connections, and the comfort of familiar holiday experiences. Spain meets this demand head-on with record-breaking visitor numbers, expanded flight paths, and more holiday options than ever before.

Why Spain is dominating UK travel lists over Italy and Greece in 2026

New data from YouGov confirms that Spain remains the absolute top consideration for British travellers booking flights in 2026. The survey shows that 49.8% of British consumers planning an overseas holiday are eyeing up Spain, comfortably ahead of Italy (45.8%), Greece (41.4%), and Portugal (39.2%).

Spain’s popularity grew by 4.2 percentage points compared to last year, an impressive rise for a country that already dominates a large part of the market. Industry insiders link this boost to travel uncertainty in other parts of the world, growing safety worries, and a clear preference for destinations that guarantee a predictable, hassle-free holiday. Spain entered 2026 from a hugely successful 2025, having welcomed roughly 96.8 million international visitors over the course of the year.

Why Spain is benefiting from Middle East uncertainty

This years pattern shows brits moving back towards travelling to established European destinations. The ABTA notes that ongoing instability in parts of the Middle East has caused many families who may have been considering travelling further to rethink their plans.

Rather than taking unnecessary risks with unfamiliar or volatile destinations, travellers want locations with dependable tourism infrastructure and predictable travel links. Spain is the clear front runner here. Its vast network of airports, short flight times, and decades-long history of welcoming British tourists provides exactly the kind of reassurance anxious holidaymakers are looking for.

UK outpaces major European nations in early 2026 surge

The true scale of Britain’s love affair with Spain has been made clearer in the latest travel data. According to recent figures from Travel And Tour World, the UK has completely outpaced other major European nations, including France, Germany, Italy, the Netherlands, Belgium, and Portugal, to become the undisputed number one driver of Spanish tourism momentum.

Spain is also experiencing higher international arrival numbers, but it is the British market that is making the difference in figures. Industry insiders note that this boom is due to bigger spending and high-value visitor growth. While other Europeans are hesitating, British holidaymakers are injecting a massive wave of revenue into local economies just ahead of the summer rush.

Spain is no longer competing on price alone

Alternative destinations such as Morocco, Tunisia, and Egypt often tempt travellers with cheaper headline prices, however Spain wins on reliability. Industry data indicates that British tourists are much more focused on long-term overall value than just finding the cheapest deal.

When weighing up their options, holidaymakers are looking at the big picture: short direct flights with choice, reliable healthcare access, clear consumer holiday protection, and high-quality local infrastructure. For the majority of UK travellers, Spain achieves the best overall balance, even if it means paying slightly more for complete peace of mind.

More and more are looking beyond traditional resorts

The increasing trend of experience-led travel has also had an effect on the numbers. Classic sun, sea and sand holidays still pull in the big numbers, but an increasing amount of tourists want to discover Spain’s cultural cities, authentic food scenes, book sports experience holidays and go further afield on outdoor adventure trails.

Cities like Seville, Valencia, and Bilbao are enjoying a massive influx of visitors wanting to taste world-class gastronomy and learn local heritage. This shift is fantastic news for the country, as it helps spread tourist revenue far beyond the traditional coastal hotspots.

Local tourism businesses are also benefiting from a longer holiday season. More Britons are opting to visit during the spring and autumn months rather than cramming all their trips into July and August. For local hotels, restaurants, and bars, this means a much more stable, welcome flow of income throughout the entire year.

Spain holidays 2026, the answers to your most common travel questions

Is Spain still the most popular destination for British tourists?

Absolutely. Spain easily holds its own as the number one overseas holiday destination for UK travellers, bringing in more British visitors year after year than any other country on earth.

Is Middle East instability affecting holiday bookings?

Yes. Industry data confirms that a growing number of holidaymakers are switching their plans in favour of safe, established European destinations, with Spain acting as the main “refuge destination.”

Is Spain becoming too expensive?

While local prices and taxes have risen, Spain stays highly competitive. This is down to its massive choice of holiday rentals, an abundance of low-cost flight routes, and aggressive pricing from major package holiday operators.

The future of the 2026 travel season, what lies ahead for visitors

Tourism analysts fully expect Spain to dominate the European travel market for the rest of 2026. Local debates around overtourism and rising rental costs continue to hit the headlines, but current booking trends prove that British holidaymakers care most about certainty, convenience, and a stress-free experience when picking a destination.

Spain looks set to keep its competitive edge by delivering the exact mix that people are looking for when heading on holiday, which other  destinations struggle to match.

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British Choose Spain Holidays 2026

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Spain is keeping its crown firmly placed on its head as the ultimate overseas destination for British holidaymakers in 2026. Fresh research reveals that UK travellers are more often than not choosing Spanish resorts over major Mediterranean rivals like Greece, Portugal, Italy, and Turkey. Britons choosing a holiday place a much higher premium on safety, value for money, reliable flight connections, and the comfort of familiar holiday experiences. Spain meets this demand head-on with record-breaking visitor numbers, expanded flight paths, and more holiday options than ever before.

Why Spain is dominating UK travel lists over Italy and Greece in 2026

New data from YouGov confirms that Spain remains the absolute top consideration for British travellers booking flights in 2026. The survey shows that 49.8% of British consumers planning an overseas holiday are eyeing up Spain, comfortably ahead of Italy (45.8%), Greece (41.4%), and Portugal (39.2%).

Spain’s popularity grew by 4.2 percentage points compared to last year, an impressive rise for a country that already dominates a large part of the market. Industry insiders link this boost to travel uncertainty in other parts of the world, growing safety worries, and a clear preference for destinations that guarantee a predictable, hassle-free holiday. Spain entered 2026 from a hugely successful 2025, having welcomed roughly 96.8 million international visitors over the course of the year.

Why Spain is benefiting from Middle East uncertainty

This years pattern shows brits moving back towards travelling to established European destinations. The ABTA notes that ongoing instability in parts of the Middle East has caused many families who may have been considering travelling further to rethink their plans.

Rather than taking unnecessary risks with unfamiliar or volatile destinations, travellers want locations with dependable tourism infrastructure and predictable travel links. Spain is the clear front runner here. Its vast network of airports, short flight times, and decades-long history of welcoming British tourists provides exactly the kind of reassurance anxious holidaymakers are looking for.

UK outpaces major European nations in early 2026 surge

The true scale of Britain’s love affair with Spain has been made clearer in the latest travel data. According to recent figures from Travel And Tour World, the UK has completely outpaced other major European nations, including France, Germany, Italy, the Netherlands, Belgium, and Portugal, to become the undisputed number one driver of Spanish tourism momentum.

Spain is also experiencing higher international arrival numbers, but it is the British market that is making the difference in figures. Industry insiders note that this boom is due to bigger spending and high-value visitor growth. While other Europeans are hesitating, British holidaymakers are injecting a massive wave of revenue into local economies just ahead of the summer rush.

Spain is no longer competing on price alone

Alternative destinations such as Morocco, Tunisia, and Egypt often tempt travellers with cheaper headline prices, however Spain wins on reliability. Industry data indicates that British tourists are much more focused on long-term overall value than just finding the cheapest deal.

When weighing up their options, holidaymakers are looking at the big picture: short direct flights with choice, reliable healthcare access, clear consumer holiday protection, and high-quality local infrastructure. For the majority of UK travellers, Spain achieves the best overall balance, even if it means paying slightly more for complete peace of mind.

More and more are looking beyond traditional resorts

The increasing trend of experience-led travel has also had an effect on the numbers. Classic sun, sea and sand holidays still pull in the big numbers, but an increasing amount of tourists want to discover Spain’s cultural cities, authentic food scenes, book sports experience holidays and go further afield on outdoor adventure trails.

Cities like Seville, Valencia, and Bilbao are enjoying a massive influx of visitors wanting to taste world-class gastronomy and learn local heritage. This shift is fantastic news for the country, as it helps spread tourist revenue far beyond the traditional coastal hotspots.

Local tourism businesses are also benefiting from a longer holiday season. More Britons are opting to visit during the spring and autumn months rather than cramming all their trips into July and August. For local hotels, restaurants, and bars, this means a much more stable, welcome flow of income throughout the entire year.

Spain holidays 2026, the answers to your most common travel questions

Is Spain still the most popular destination for British tourists?

Absolutely. Spain easily holds its own as the number one overseas holiday destination for UK travellers, bringing in more British visitors year after year than any other country on earth.

Is Middle East instability affecting holiday bookings?

Yes. Industry data confirms that a growing number of holidaymakers are switching their plans in favour of safe, established European destinations, with Spain acting as the main “refuge destination.”

Is Spain becoming too expensive?

While local prices and taxes have risen, Spain stays highly competitive. This is down to its massive choice of holiday rentals, an abundance of low-cost flight routes, and aggressive pricing from major package holiday operators.

The future of the 2026 travel season, what lies ahead for visitors

Tourism analysts fully expect Spain to dominate the European travel market for the rest of 2026. Local debates around overtourism and rising rental costs continue to hit the headlines, but current booking trends prove that British holidaymakers care most about certainty, convenience, and a stress-free experience when picking a destination.

Spain looks set to keep its competitive edge by delivering the exact mix that people are looking for when heading on holiday, which other  destinations struggle to match.

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