Costa del Sol
Mijas prepares to thank visitors with free paella and flamenco
Mijas is preparing to thank its visitors with a taste of paella and live flamenco when the town holds its annual Tourist Day on Wednesday, September 23.
Free paella in Mijas Pueblo
The event will take place in Plaza Virgen de la Peña in Mijas Pueblo, with the programme open to visitors and local residents. Flamenco gets things underway at 12pm, followed by free paella from 1.30pm.
A shuttle bus service will also be provided to make getting to the event easier, although the council has not yet published information about the route or timetable.
Tourist Day follows a busy summer
Mijas has plenty to celebrate after recording hotel occupancy of 94.4 per cent in August, according to figures from the Association of Costa del Sol Hoteliers. That put the town third among the province’s tourist destinations.
Tourism currently supports almost 8,000 jobs in Mijas, with 7,974 workers linked to the sector during the second quarter of 2026. Tourism councillor Francisco Jerez said the Tourist Day forms part of the town’s participation in World Tourism Day and gives visitors and residents a chance to share the occasion.
Mijas wants visitors beyond summer
September’s celebration also has a wider purpose for Mijas. The tourism department wants to attract more visitors outside the busiest summer months, particularly during winter.
Jerez said the council is continuing to promote golf, sports tourism, gastronomy and the municipality’s inland areas as reasons for people to visit during quieter months.
Winter visitors can also help the local economy because they tend to stay longer and look for different experiences from those travelling during the peak summer period.
Mijas has held its Tourist Day for years, with last year’s event also featuring flamenco and free paella in Plaza Virgen de la Peña. In 2025, the council said the paella was eaten within about an hour, showing the popularity of the event.
This year’s celebration comes four days before World Tourism Day on September 27, making the Mijas event an early local celebration of the international tourism date.
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Fancy exploring the Mediterranean seabed without booking a diving lesson? Estepona is putting the finishing touches to a museum makeover that will bring you exactly that.
New immersive room recreates the underwater world
Estepona’s Museum of the Sea, housed inside the old bullring, is completing a full renovation that adds a chamber built to recreate a posidonia meadow, the underwater grasslands, also called Neptune grass, that covers stretches of Mediterranean seabed. Screens and interactive resources will let visitors step into the scene, learning how these marine plants support biodiversity, keep coastal waters clear and shield beaches from erosion.
Celebrating fishing and the sea
Three large display cabinets will now house pieces from the Lopez Mateo Collection, rated among Spain’s finest gatherings of navigation and fishing instruments. Bulkier items have been moved to a more spacious area, making exhibits easier to view and the visitor route easier to follow. New large-format panels covering fishing, marine conservation, riverside carpentry, the canning trade and local traditions add further details for your enjoyment. Three short films, screened on a monitor, focus on the Alboran Sea’s biodiversity, traditional boat-building and the festival of the Virgen del Carmen, patron saint of sailors and fishermen.
Estepona’s coastline shelters one of only four posidonia populations found in Malaga province, making its protection a real local priority. These meadows act as nurseries for countless of mini species, lock away carbon and help keep the coast intact, just some of the reasons conservationists rank them among the Mediterranean’s most valuable habitats.
Museum of the Sea first opened in November 2025, built around fisherman and collector Miguel Lopez Mateo’s haul of navigation instruments, nineteenth-century diving gear and fishing tackle. This latest overhaul pushes it further, turning a visit into a journey through Estepona’s maritime past, present and environmental future. Fore more information you can visit the Estepona Town Hall website.
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