Benidorm has a new message for everyone heading to the beach

Visitors heading down to the sand in Benidorm are now being greeted by a series of messages encouraging them to enjoy the coastline responsibly and help protect the resort’s beaches.

Benidorm Town Hall has launched a new awareness campaign across around 100 beach access walkways, using simple messages focused on sustainability, responsible behaviour and peaceful coexistence.

The initiative is aimed at both tourists and local residents, with the messages displayed in Spanish and English to ensure they reach as many beach users as possible.

Messages along the way to the sand

Rather than placing the campaign only on information boards, Benidorm has taken the messages directly to the routes used by people arriving at the beach.

Five different messages have been selected, covering a range of everyday actions that can help protect the city’s coastline and improve the experience for everyone.

Visitors are reminded to look after the places they visit, use water responsibly and avoid excessive noise. Another message focuses on keeping the beaches clean and encouraging people to take responsibility for their waste.

The campaign also highlights the benefits of Benidorm’s coastal environment, including the simple pleasure of enjoying the sea air.

A shared responsibility

The campaign is based around the idea that protecting Benidorm’s beaches is not solely the responsibility of the authorities.

Mónica Gómez, Benidorm’s councillor for Beaches and Environment, said the initiative aims to encourage people to recognise how small actions can contribute to maintaining the quality of the city’s beaches.

The messages are deliberately short and easy to understand, making them suitable for the large number of international visitors who use Benidorm’s coastline throughout the year.

The council sees responsible behaviour as an important part of maintaining the resort as an attractive destination while also protecting its natural environment.

Benidorm’s sustainability push

The beach campaign forms part of Benidorm’s wider efforts to promote sustainable tourism and responsible use of public spaces.

The city is also a finalist for the European Green Leaf 2028 award, reflecting its continued focus on environmental initiatives.

With Benidorm’s beaches attracting huge numbers of visitors, the council hopes the new messages will encourage everyone, from holidaymakers to residents, to play their part in keeping the coastline clean, peaceful and enjoyable.