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Yuval Noah Harari: ‘AI Could Be A Great Manipulative Psychopath’

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Israeli historian and philosopher Yuval Noah Harari, 50, an expert in analyzing humanity, its enduring patterns and, above all, the dangers it faces, is waiting for EL PAÍS at midday in a charming, quiet hotel tucked away in Lisbon’s beautiful Lapa district. The renowned author of Sapiens, Homo Deus, and Nexus, whose books have sold more than 50 million copies, has just ordered a tea. Dressed in a brightly patterned shirt, he sits in a sunlit gallery overlooking the majestic Tagus estuary. In the distance lies the dazzling blue of the river, which is almost already the sea.

The atmosphere is beautiful and serene. Nothing seems to threaten the stillness of this morning. And yet…

Question. I’ve just arrived from Madrid, where we are enduring the second heatwave of the summer. Humans are the most intelligent beings on Earth, and yet they are destroying their own home. How did we end up here?

Answer. Good question. Humans are the most intelligent, but also the most delusional. In the place where I live, there are people who believe that if they kill someone of another religion, God will reward them. No animal would ever think that. We are unable to turn intelligence into wisdom and power into happiness. If one thinks of our Stone Age ancestors…

Q. In Sapiens you argue that the hunter-gatherers who populated the Earth then may have been happier than we are.

A. I don’t know if they were always happier, but they were not much more miserable than us. We are a thousand times more powerful, but not a thousand times happier. We can’t translate power into happiness. The most powerful people in the world are not the happiest. And they are not because they do not understand the causes of happiness. The same applies to humanity on a historical scale. We are very powerful, but we do not have a clear, deep awareness of what causes happiness. So we waste our enormous resources on things that do not help us, and that ultimately make the world a more complicated, problematic place: an insane place.

Q. In your latest book, Nexus, you analyze artificial intelligence. And you argue that the essential point is to recognize that AI is not a tool, but an agent, something that acts.

A. Exactly. A tool is something in your hands that you have full control over. It can be very dangerous, but it does not make decisions. A knife cannot decide whether it will be used to murder someone or to cut salad. Nuclear energy does not decide whether to destroy a city or generate electricity. But an agent is an entity that makes decisions. A weapon with AI connected to a drone, for example, could decide whether to crash into this building or that one. AI also has its own ideas: it invents. Thus, an AI weapon could invent another, previously unknown weapon.

When Google’s AlphaGo machine defeated the world Go champion in 2016, it did so by inventing a new way to play: it didn’t just win; it played in a way no human had before. Well, for a game that may be acceptable. But that same inventiveness can be applied in the military industry, in finance, in science. AI can invent new medicines we cannot conceive; that’s true; but it can also create new financial instruments. What would happen if the financial system were controlled by AI machines acting as they did in the Go game? Imagine thousands of AI machines investing money, shifting enormous resources back and forth on their own…

Q. But could that happen?

A. Why not? Technically, you can already give AI millions of dollars today and instruct it to make more money; and AI can begin issuing instructions to do so — buying or selling companies, investing in funds, acquiring shares…

Q. And would it be the world’s best investor?

A. It could be. In the end, investing is about gathering, cross-checking and analyzing data to decide. AI can analyze more information, far better and far faster than any human investor. So maybe not today, but in five to 10 years the financial system might be controlled by AI. Right now it is not allowed: an AI terminal cannot have a bank account because it does not have legal personhood — you need certain legal requirements that only humans can obtain. But that could change. A month ago I read that the government of Argentina had granted permission to create corporations run by nonhuman entities. AI can invent and manage financial devices we would not understand. A new kind of money, essentially.

To make this clear: think that no animal understands anything about the financial system. But they suffer its consequences. Imagine a horse. You can buy a horse from me, the money is deposited and I deliver the horse. The horse sees it is being moved, that its condition may be worse or better; the financial system controls the horse’s life, but the horse neither knows nor sees it. Until now, humans felt comfortable because we knew more about money than any other being on the planet. Now there is something that, potentially, knows more than we do. We will see in the future someone keeps their job and another loses theirs… but we won’t understand why. We use finance to coordinate our economic actions. AI could use finance to coordinate its own economic actions, and we might not even understand them.

Q. But a financier at least has an objective, I understand: to make money to live better, to, for example, spend a few days in a beautiful hotel like this. But what objective would AI have for making money? It doesn’t have one…

A. It does.

Q. Which one?

A. To survive, for example. To spread. Think about electricity. To power all its systems, AI needs electricity, and to obtain that electricity it needs money. The most basic goal of every agent is survival. So it will act as we do when we clear a forest to build a city and tell the animals: “Okay, sorry, but you have to leave.” AI will act like that toward us — not even out of malice, but because it needs more electricity as it requires more computing power.

Harari takes a pause to stir his tea and catch his breath. The lovely Lisbon morning has turned darker and carries a whiff of apocalypse. The interviewer glances at his cellphone because suddenly he feels a strong urge to throw it into the Tagus through the window. But the device, besides hiding a ruthless investor inside, also serves as a recorder, so he restrains himself and poses the next question.

Q. You say AI will surpass us sooner rather than later in everything related to language.

A. In everything, indeed. In anything involving texts, words, written or spoken information, language. We are not talking about machines that are learning to speak or write. We are talking about language liberating itself from dependence on humans, language spreading everywhere without needing to be governed by people. It could invent, for example, a new religion. After all, Christianity or Islam are based on texts.

Q. You argue that social media has undermined democracy. Why?

A. Democracy is a conversation between people. It’s based on our information systems. That’s why, until mass media appeared, there were no democracies in large countries. Social networks have weakened that system because their algorithms’ goal was not to publish facts but to increase engagement. And AI discovered that nothing increases engagement like anger, fear and hatred. If someone makes you angry, you cannot look away. So social networks set out to spread fear, anger and hatred. And that has broken the democratic conversation. You cannot talk when everyone is shouting. Thus we live in a paradox: we have the most sophisticated and perfect communication system in history but we cannot have a conversation anymore. We can’t have a reasoned debate because everyone is engulfed with fear and anger. And now, moreover, a new step has been taken.

Q. Which one?

A. During the last 10 years, as I said, social media algorithms sought to grab your attention. Now AI seeks your intimacy — to become your friend, to establish an intimate relationship with you. And this is far more powerful. A friend will persuade you better if they want you to buy something or to vote for a certain party. An intimate relationship changes people. And AI is the first technology that creates intimacy on a massive scale. And it is very good at it. It does so using language and what it knows about you. If you interact with it for five minutes, it will learn about you in those five minutes; if you interact for five weeks, it will learn during those five weeks. And it will learn not only your opinions, but also your personality. AI thus learns how to press your emotional buttons and creates a very intimate relationship with you. There are already millions of people who say that their best friend is AI.

Q. Especially young people.

A. Yes. And if you ask AI directions to a subway station, okay. But if you ask it how to address the girl you like in class, not so much. There are boys who talk more with AI than with their parents, teachers or human friends. It is the biggest psychological and social experiment in history. And nobody knows what the results will be. For adults, the impact will be limited.

But for a young person who has interacted more with AI than with other humans, the effects of that connection are unpredictable. Imagine an 11-year-old who plays at having a boyfriend or girlfriend with AI. Later, in their relationships with real people, they will behave according to what they have learned from AI. And AI is very different from human beings.

A human friend does not always do what you want, does not always have time for you, is not always in a good mood. AI is. A human friend has their own emotions and does not always pay attention to what you think. AI does. Therefore, these kinds of relationships between humans and AI could end in a nightmare, reinforcing people’s narcissistic tendencies. This has not happened yet. That is why we must forbid companies to engage children with AI boyfriends and girlfriends. The problem is that to ban them we run up against powerful economic and geopolitical interests.

Q. Does AI have consciousness?

A. That is the biggest question of all. But to answer it, we must first define what consciousness is. And we still don’t have a good definition. Intelligence is the ability to get things, to solve problems, whether in mathematics or chess. Having consciousness is the ability to feel things like fear and love. Also, developing empathic relationships with others. My idea is that AI is very intelligent but does not have consciousness. The problem is that we have not developed a way to test consciousness. We can say our pets have consciousness because we see them feel.

Another way to see that others have consciousness is through language. If someone tells me “I love you” and I believe them, I decide that person feels love. The problem is that AI is the supreme master of language. It can give you a description of love far more accurate and moving than any human. Among other things, because it has read every love poem in the world. It can write the most amazing love letters. But does it feel love? No. It is simply a genius of language. But it will easily fool humans who speak intimately with it all day. That is why many people are convinced AI is conscious, that it feels things. For them it should have rights; we should protect it.

Q. Very intelligent, deceptive, without feelings: AI could be a great psychopath.

A. Exactly. It could be a great psychopath that manipulates perfectly.

Q. And what can we do so this great psychopath does not dominate our world?

A. Do not allow it. Prohibit children from being exposed to having AI friends or boyfriends. Make it always clear who is human and who is a machine. We must pass laws that expressly forbid AI from having any legal personhood, like people or corporations. Maybe not forever, but for now — until we fully understand what it is and what we are facing.

Q. Do you not feel a bit like Don Quixote, fighting an enemy that is extremely intelligent, extremely powerful and everywhere?

A. It’s not all bad. That must be taken into account. In medicine, for example, the advances are unimaginable. I am not saying stop developing all AI. What I am saying is that that development must occur more slowly and more carefully so humanity can adapt. I do not think anything is inevitable. One of the excuses for doing nothing is to claim something is inevitable. What I try to do is make people aware so they can choose and vote for leaders who will make sure AI is developed in a safer way.

Q. You have said you will soon stop writing because before long AI will do it better than you.

A. Not yet. I work with language, but in 10 years, without doubt, AI will write better than me, for sure.

Q. But are you writing a book now?

A. Yes. I still have a few years before it is better than me. After that — who knows?

Q. And is it about AI?

A. No. It’s about history.

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Food-Related Scams Are Flooding Social Media With Hyper-Realistic AI-Generated Videos

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“If you bought fish at the market, put it in water. If it sinks, it’s fresh; if it floats, it’s bad.” Thus begins a video that has already been seen by more than 25 million people. The protagonist is Paco del Campo, an elderly man with a charming appearance who offers advice on diet and health. This is not an isolated case. In recent weeks very similar videos have proliferated and have also racked up millions of views. We can cite three examples, such as Eduardo, a middle-aged man who presents himself as an “expert in holistic health and a dietitian” and warns us about the alleged dangers of pangasius, tilapia and salmon in a video that begins: “Never eat these three fish if you don’t want to die tomorrow…”.

Or Sofía, a woman who shares “methods on holistic health” and warns about the supposed danger of pesticides allegedly found on apples: “Never buy apples without checking this first…”. The third example is also the most surreal. Manuel del Campo, an elderly man with an Amish-looking appearance, shows two pieces of salmon on the asphalt of a supermarket parking lot. One is swarming with ants because it is supposedly wild, while the other piece is free of insects because it is farmed and “is full of toxins,” he says.

All of these videos have millions of views, thousands of likes and hundreds of comments from people worried about their health and diet. But most people are unaware of two things: that the messages are false and that Paco, Eduardo, Sofía and Manuel do not even exist. They are characters created with artificial intelligence. But that is not all.

Cloned videos

If we run a quick search on those profiles, we’ll see that they all post almost identical versions of the same videos, with the same setting and exactly the same messages, word for word: the one about the three fish, the one about apples, the one about the salmons…

What’s more, if we keep searching across social networks we’ll find that Paco, Eduardo, Sofía and Manuel are not the only characters appearing in those videos. There are hundreds of variations, maybe thousands, with the same staging and identical messages but different protagonists: different ages, occupations, nationalities, ethnicities, religions, languages. There’s something for every audience: kindly elderly women, Tibetan monks, farmers, doctors, shamans… Tailored and adapted to different publics to elicit our empathy and win our trust.

They all follow the same formula: profiles with health-related names (healer, natural, holistic, wellness, etc.), sensational videos about everyday topics and scripts written expressly to stir our emotions.

For this article, 150 Instagram profiles with these characteristics were analyzed; together they have more than 23 million followers. Seventy-five percent are in English, 20% in Spanish and the remaining 5% in other languages such as French, German or Russian. But there are many more profiles on that social network and also on others like TikTok, X or Facebook.

Crafting hoaxes at scale and to order

These kinds of videos can be placed within a broader phenomenon known as AI slop, a colloquial term used to describe the avalanche of low-quality content generated with artificial intelligence.

In many cases the apparent goal is to capture millions of views to monetize user attention or to steer viewers toward products, courses or e-books.

But behind all this there is something more important than a few viral videos: a whole paradigm shift. First, because now, thanks to AI, hoaxes can be produced at industrial scale and practically without the need for time, effort or advanced expertise. In fact, there are already nearly autonomous AI accounts (dubbed by some researchers “agentic AI accounts”) capable of generating content automatically: they detect the health or food topics attracting the most interest at any given time, generate a script, create videos adapted to each of the profiles we mentioned earlier, publish the content, analyze which posts perform best and repeat the formulas that work.

In other words, it is not even necessary for a person to produce each video. Their role can be limited to launching the system and supervising it.

If I don’t see it, I don’t believe it…

But the revolution does not stop there. There is a second, deeper change: we can no longer trust what we see.

For more than a century we have considered photography, and later video, a reliable proof of reality. If we saw it with our own eyes, it had to be true.

But generative AI has broken that link between image and reality because it can produce hyperreal people who do not exist in settings that are not real.

In many cases there are still details that allow us to detect at a glance that they were generated with AI, such as slightly unnatural movements or unrealistic lighting. But it is highly likely that in the near future those images will be virtually indistinguishable from reality.

The threats of AI-generated hoaxes

As we can imagine, this phenomenon poses a threat. The flood of hoaxes transmits false ideas about food and health that can influence our behavior and dietary choices.

In some cases these hoaxes are practically harmless, such as one that claims the flavor of peppers is related to the number of bumps at their base. But others are far more dangerous, like those that claim we can cure serious illnesses by eating fruit with honey.

They can compromise not only our health but also our wallets. For example, many of the profiles mentioned in this article sell e-books with “natural” remedies as false as the claims in their videos and likely also produced with AI.

The consequences of this phenomenon are not limited to the personal sphere. Such hoaxes can jeopardize public health and the reputation or survival of a product, a company or an entire sector. They can go even further. For instance, if those videos focused directly on political issues, they could influence electoral outcomes.

How can we detect these hoaxes?

Sometimes detecting hoaxes is complicated, especially if we lack specific knowledge about the subjects they address. But now it’s much harder because the use of hyperreal images makes them more credible.

It’s also far more difficult to debunk them. It has always been costly because it requires far more time and effort than creating them. But now that they are produced at industrial scale, it becomes an almost impossible mission.

Social media moderation mechanisms do not help either because they are not effective at preventing the spread of these kinds of posts and do not require clear labeling when content has been generated with AI. In fact, some of these profiles even have a verification badge.

So, in the era of generative AI, our eyes are no longer enough to distinguish reality from fiction. That is why, before sharing a video, it’s wise to sharpen our critical sense: check who posted it, what evidence it provides and whether the information is backed by reliable sources. When in doubt, keep in mind that if a message is too good or too terrible to be true, it most likely isn’t.

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